What athletes sold, and what it raised.
Runners, triathletes, HYROX racers, fighters and footballers who sold sponsor spots on their body, race kit or gear. Each campaign has its own page with the prices, what sold, who bought, and what other athletes can learn from it. We check every figure against the athlete’s own posts and site.
- Campaigns
- 15
- Raised money
- 5 of 15
- Money raised
- $121,725 + €265
- Spots sold
- 57 of 200 listed
| Campaign | Sport | Event | Pricing | Spots sold | Raised | Status |
|---|---|---|---|---|---|---|
| A first marathon sold as eight shirt spots by auction or buy-nowTimo · @TimoBuilds_ | Running | PEAK Lake Garda 42, 11 Apr 2027 | Fixed and auction | 0 / 8 | €0 | Open |
| A BJJ black belt priced 12 gi patches for the IBJJF EuropeansPantera Mentality · @JoyBoyBuild | Martial arts | European IBJJF Jiu-Jitsu Championship 2027, 13 Jan 2027 | Fixed price | 0 / 12 | €0 | Closed |
| A copied kit-and-bike sponsor board that sold 12 of 21 spotsConnor Holliman · @jconnorholliman | Triathlon | IRONMAN 70.3 Indian Wells La Quinta, 6 Dec 2026 | Fixed price | 12 / 21 | $3,475 | Open |
| A first-time triathlete sold 22 kit and bike spots for $5,750winny · @winternet | Triathlon | IRONMAN 70.3 Indian Wells La Quinta, 6 Dec 2026 | Fixed price | 22 / 22 | $5,750 | Sold out |
| A York 10 mile race shirt with 21 fixed-price spots for a charityTedOS · @tedbuildsapps | Running | Altra Yorkshire 10 Mile, 18 Oct 2026 | Fixed price | 0 / 21 | $0 | Open |
| A 42 km Tokyo Yamathon walk with 20 T-shirt spots up for bidsTony Manh · @tonymanh_ | Walking | Tokyo Yamathon 2026, 17 Oct 2026 | Auction | 0 / 20 | $0 | Open |
| A ranked shirt auction for a first half marathon raised 265 eurosAleksandar Jovanovic · @AleksDoesCode | Running | 13. Sparkassen-Phoenix-Halbmarathon, 3 Oct 2026 | Auction | 7 / 11 | €265 | Closed |
| A 15-spot body auction for Paris-Versailles with no takers yetSabli Junior · @sablijr | Running | Paris-Versailles, 27 Sep 2026 | Auction | 0 / 15 | €0 | Open |
| A club football kit with 12 logo spots for a Murshidabad tournamentSahaban sk · @Sahaban31 | Football | Murshidabad Football Tournament | Fixed price | 0 / 12 | $0 | Open |
| A Paris 10 km shirt auctioned in 8 sticker spots, no bidsNaïm · @naowizz | Running | 10 km du Lagardère Paris Racing, 20 Sep 2026 | Auction | 0 / 8 | $0 | Closed |
| A doubling-price body auction that raised $112,000 for one HYROX raceMarc Lou · @marclou | HYROX | HYROX İzmir, 19 Sep 2026 | Auction | 15 / 15 | $112,000 | Completed |
| A slow runner auctions 10 race kit spots for a Bengaluru halfBhavya Gor · @bhavya_gor | Running | The Times Internet Bengaluru Half Marathon 2026 | Auction | 0 / 10 | $0 | Closed |
| A Great North Run kit with 9 placements from £100 to £1,200Tom Ford · @tomforddev | Running | Great North Run 2026, 13 Sep 2026 | Fixed price | 0 / 9 | £0 | Closed |
| A purple belt sells 10 logo spots on his tournament gi via StripeMagomed Kurbaitaev · @kurbaitaev | Martial arts | — | Fixed price | 1 / 10 | $500 | Open |
| A gym outfit near Barcelona rented out in six monthly logo spotsMarc · @leknod | Gym and fitness | — | Fixed price | 0 / 6 | No sale found | Open |
How this index is made
We collect campaigns from X (Twitter): the post where the athlete launched the campaign, their replies and updates, and the campaign site the post links to. We add the official event page to confirm the race, the date and the result, and write every page ourselves. We include real people selling sponsorship tied to their own sport: a race, a match, a tournament or an endurance challenge. Money stays in the currency the athlete used, and we never add up amounts in different currencies. A total from the campaign site counts as reported, not as proof of payment. Campaigns without a sale show “No sale found”.
We check open campaigns now and then for new sales, sponsors and race results, and update the page with the date we checked. Each page lists its sources.
The data is free to reuse under CC BY 4.0 with a link back: index.json.
Add a campaign.
Selling sponsor spots for your race, match or season, or know an athlete who is? Paste the X post that launched it. We check the post, the campaign site and the event, write the page, and keep an eye on the account for new sales and results.