{ "name": "Athlete Sponsorship Index", "url": "https://sponsormybody.com/sponsorships/", "license": "CC BY 4.0, https://creativecommons.org/licenses/by/4.0/", "attribution": "Sponsor My Body, https://sponsormybody.com/sponsorships/", "updated": "2026-09-25", "campaigns": [ { "slug": "lake-garda-marathon-timobuilds", "headline": "A first marathon sold as eight shirt spots by auction or buy-now", "summary": "Timo, who has never run a marathon, is auctioning eight shirt spots for six months of training content ending at PEAK Lake Garda 42 on 11 April 2027. The public auction was live with no winning bids when checked.", "athlete": { "name": "Timo", "handle": "TimoBuilds_", "location": null, "links": [ { "platform": "X", "url": "https://x.com/TimoBuilds_" }, { "platform": "Website", "url": "https://brandmymarathon.com" } ], "followers_x": 4556, "followers_as_of": "2026-09-24" }, "sport": "Running", "discipline": "Marathon (first attempt)", "event": { "name": "PEAK Lake Garda 42", "date": "2027-04-11", "location": "Limone sul Garda to Malcesine, Italy", "url": "https://lakegarda42.com/en/lakegarda42-anmeldung/" }, "launched": "2026-09-16", "status": "open", "offer": { "model": "mixed", "currency": "EUR", "price_min": 49, "price_max": 999, "spots_total": 8, "surfaces": [ { "surface": "Camera Spot (upper centre chest)", "group": "Clothing", "medium": "Print on running shirt", "price": 399, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Runner Spot (primary back)", "group": "Clothing", "medium": "Print on running shirt", "price": 299, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Front Spot Left", "group": "Clothing", "medium": "Print on running shirt", "price": 99, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Front Spot Right", "group": "Clothing", "medium": "Print on running shirt", "price": 99, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Sleeve Spot Left", "group": "Clothing", "medium": "Print on running shirt", "price": 99, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Sleeve Spot Right", "group": "Clothing", "medium": "Print on running shirt", "price": 99, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back Spot Left (lower back)", "group": "Clothing", "medium": "Print on running shirt", "price": 49, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back Spot Right (lower back)", "group": "Clothing", "medium": "Print on running shirt", "price": 49, "mode": "auction", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 0, "currency": "EUR", "basis": "website_total", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://brandmymarathon.com" }, "launch_post": { "url": "https://x.com/TimoBuilds_/status/2100257496673698039", "views": 6249, "likes": 44, "reposts": 3, "replies": 24, "as_of": "2026-09-24" }, "website": "https://brandmymarathon.com", "website_status": "live", "story": [ "Timo announced on X on 16 September 2026 that he had never run a marathon and had put his first one up for sale. His site, Brand my Marathon, sells eight spots on the shirt he will train and race in, ending at PEAK Lake Garda 42, a marathon from Limone to Malcesine on 11 April 2027.", "The offer combines an auction with fixed buy-now prices. Opening bids run from €49 for each lower-back spot to €399 for the Camera Spot on the upper chest, and each spot can also be bought outright, from €149 to €999. Before the auction a buyer could reserve the opening bid with a 20% deposit and keep the right to match the winning bid. A seven-day public auction opened on 22 September. Two further placements were offered for free: one front spot for an invited sports brand and one back spot for a product picked from his community.", "The pitch is content over race day. Each sponsor is promised at least 30 branded appearances, 15 edited photos, four short clips and monthly updates across about six months of training, with refunds if he does not start the race or the sponsor is unhappy after month one. The site says the organiser allows logos on personal kit.", "When checked on 24 September the auction was live with about five days left, all eight spots open and €0 in current winning bids. The launch video post had about 6,200 views." ], "takeaways": [ "Selling a training block rather than one race day gives sponsors more content for the same spot, and the site lists committed minimums.", "A buy-now price next to each opening bid gives decisive buyers a way to skip the auction.", "Offering free placements to a chosen brand and a community member can seed the shirt with logos before paid spots sell." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/TimoBuilds_/status/2100257496673698039", "accessed": "2026-09-24" }, { "label": "Campaign website (spots, prices, auction state)", "url": "https://brandmymarathon.com", "accessed": "2026-09-24" }, { "label": "Official race registration page", "url": "https://lakegarda42.com/en/lakegarda42-anmeldung/", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/lake-garda-marathon-timobuilds/" }, { "slug": "bjj-gi-joyboybuild", "headline": "A BJJ black belt priced 12 gi patches for the IBJJF Europeans", "summary": "A Stockholm-based BJJ black belt offered 12 sponsor zones on his competition gi, priced from 150 to 600 euros, to fund his trip to the IBJJF European Championship in Lisbon. The sponsor board's countdown ended on 16 September 2026 with no zones shown as claimed.", "athlete": { "name": "Pantera Mentality", "handle": "JoyBoyBuild", "location": "Stockholm, Sweden", "links": [ { "platform": "X", "url": "https://x.com/JoyBoyBuild" }, { "platform": "Website", "url": "https://brandmygi.site" } ], "followers_x": 4838, "followers_as_of": "2026-09-24" }, "sport": "Martial arts", "discipline": "Brazilian jiu-jitsu (gi)", "event": { "name": "European IBJJF Jiu-Jitsu Championship 2027", "date": "2027-01-13", "location": "Pavilhão Multiusos de Odivelas, Lisbon, Portugal", "url": "https://ibjjf.com/events/european-ibjjf-jiu-jitsu-championship-2027" }, "launched": "2026-08-28", "status": "closed", "offer": { "model": "fixed", "currency": "EUR", "price_min": 150, "price_max": 600, "spots_total": 12, "surfaces": [ { "surface": "Back centre", "group": "Clothing", "medium": "Patch on competition gi (back, headline placement)", "price": 600, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Left chest", "group": "Clothing", "medium": "Patch on competition gi (front, premium)", "price": 150, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Right chest", "group": "Clothing", "medium": "Patch on competition gi (front, premium)", "price": 150, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Lapel", "group": "Clothing", "medium": "Patch on competition gi (front, lapel)", "price": 350, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Jacket skirt", "group": "Clothing", "medium": "Patch on competition gi (front, jacket)", "price": 300, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Left thigh", "group": "Clothing", "medium": "Patch on competition gi (front, pants)", "price": 250, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Right thigh", "group": "Clothing", "medium": "Patch on competition gi (front, pants)", "price": 250, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Lower back", "group": "Clothing", "medium": "Patch on competition gi (back, jacket)", "price": 350, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back left leg", "group": "Clothing", "medium": "Patch on competition gi (back, pants)", "price": 200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back right leg", "group": "Clothing", "medium": "Patch on competition gi (back, pants)", "price": 200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Side thigh", "group": "Clothing", "medium": "Patch on competition gi (side, pants)", "price": 180, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Side shin", "group": "Clothing", "medium": "Patch on competition gi (side, pants)", "price": 150, "mode": "fixed", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 0, "currency": "EUR", "basis": "website_total", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://brandmygi.site" }, "launch_post": { "url": "https://x.com/JoyBoyBuild/status/2093227635698536920", "views": 5150, "likes": 26, "reposts": 0, "replies": 3, "as_of": "2026-09-25" }, "website": "https://brandmygi.site", "website_status": "live", "story": [ "The athlete, who introduces himself on the campaign site as Mansour, a BJJ black belt, set out to fund his trip to the IBJJF European Championship in Lisbon by selling space on his competition gi. Two days before launching he asked his followers on X whether he should try it, and on 28 August 2026 he posted the offer: 12 spots, 150 to 600 euros depending on placement, with a link to a dedicated site, brandmygi.site.", "The site shows the gi from the front, back and side with 12 clickable zones and approximate patch sizes. The back centre was the headline spot at 600 euros; the lapel and lower back were 350, the jacket skirt 300, the front thighs 250, the rear legs 200, the side thigh 180, and the chest and side shin zones 150 each. The full board adds up to 3,130 euros. Buyers paid a fixed price in euros, uploaded a logo at checkout, and kept the zone for good, with no outbidding. The site said the money would cover flights, hotel, IBJJF registration and membership, and noted that placements stay subject to event uniform rules.", "The launch post had about 5,150 views, 26 likes and 3 replies when checked. One reply from a language school account said it would sponsor him, but the site's public claims list was empty on 24 September 2026, and its countdown had ended on 16 September. No sponsor has been confirmed from primary sources.", "The official IBJJF page lists the 2027 European Championship for 13 to 23 January 2027 at the Pavilhão Multiusos de Odivelas. The campaign site gave slightly different dates (15 to 24 January), so the official page is the one to trust. The event has not happened yet." ], "takeaways": [ "Check your federation's uniform and patch rules before selling gi zones; IBJJF events restrict where patches can go.", "A public reply promising sponsorship is not a sale; follow up quickly and send the buyer straight to checkout.", "Showing each zone with its size and price in one table makes the offer easy to compare, but one post rarely sells a full board without direct outreach to brands." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/JoyBoyBuild/status/2093227635698536920", "accessed": "2026-09-24" }, { "label": "Earlier post asking followers", "url": "https://x.com/JoyBoyBuild/status/2092599242892144959", "accessed": "2026-09-24" }, { "label": "Reply to a would-be sponsor", "url": "https://x.com/JoyBoyBuild/status/2093360811745939575", "accessed": "2026-09-24" }, { "label": "Campaign site", "url": "https://brandmygi.site", "accessed": "2026-09-24" }, { "label": "Campaign claims API", "url": "https://brandmygi.site/api/gi-patch-board", "accessed": "2026-09-24" }, { "label": "IBJJF official event page", "url": "https://ibjjf.com/events/european-ibjjf-jiu-jitsu-championship-2027", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/bjj-gi-joyboybuild/" }, { "slug": "ironman-race-kit-jconnorholliman", "headline": "A copied kit-and-bike sponsor board that sold 12 of 21 spots", "summary": "Connor Holliman reused his training partner's fixed-price sponsor site to sell 21 logo spots on his tri kit, helmet and bike for IRONMAN 70.3 Indian Wells La Quinta. As of 24 September, 12 spots were sold for $3,475 and 9 were still open.", "athlete": { "name": "Connor Holliman", "handle": "jconnorholliman", "location": "Los Angeles, CA, USA", "links": [ { "platform": "X", "url": "https://x.com/jconnorholliman" }, { "platform": "Website", "url": "https://www.hollimanironman.xyz" } ], "followers_x": 7621, "followers_as_of": "2026-09-24" }, "sport": "Triathlon", "discipline": "Half-distance IRONMAN 70.3, with a full IRONMAN planned for 2027", "event": { "name": "IRONMAN 70.3 Indian Wells La Quinta", "date": "2026-12-06", "location": "Indian Wells and La Quinta, California, USA", "url": "https://www.ironman.com/races/im703-indian-wells-la-quinta" }, "launched": "2026-08-28", "status": "open", "offer": { "model": "fixed", "currency": "USD", "price_min": 125, "price_max": 600, "spots_total": 21, "surfaces": [ { "surface": "Front panel, upper (chest)", "group": "Clothing", "medium": "Print on tri suit", "price": 600, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Back panel, upper", "group": "Clothing", "medium": "Print on tri suit", "price": 500, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Front panel, lower", "group": "Clothing", "medium": "Print on tri suit", "price": 350, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back panel, lower", "group": "Clothing", "medium": "Print on tri suit", "price": 300, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Sleeves, pair", "group": "Clothing", "medium": "Print on tri suit", "price": 225, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Down tube, lower half", "group": "Equipment", "medium": "Cut vinyl on bike frame", "price": 400, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Down tube, upper half", "group": "Equipment", "medium": "Cut vinyl on bike frame", "price": 300, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Fork blades", "group": "Equipment", "medium": "Cut vinyl on bike frame", "price": 175, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Helmet, sides", "group": "Equipment", "medium": "Cut vinyl on helmet", "price": 175, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Helmet, front", "group": "Equipment", "medium": "Cut vinyl on helmet", "price": 150, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Head tube", "group": "Equipment", "medium": "Cut vinyl on bike frame", "price": 125, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Waist tab, front left", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Waist tab, front centre", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Waist tab, front right", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Waist tab, back left", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Waist tab, back centre", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Waist tab, back right", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front thigh, left", "group": "Clothing", "medium": "Print on tri suit", "price": 250, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Front thigh, right", "group": "Clothing", "medium": "Print on tri suit", "price": 250, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Back thigh, left", "group": "Clothing", "medium": "Print on tri suit", "price": 250, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back thigh, right", "group": "Clothing", "medium": "Print on tri suit", "price": 250, "mode": "fixed", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 3475, "currency": "USD", "basis": "website_total", "spots_sold": 12, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://www.hollimanironman.xyz" }, "launch_post": { "url": "https://x.com/jconnorholliman/status/2093325728083292284", "views": 26669, "likes": 122, "reposts": 3, "replies": 20, "as_of": "2026-09-24" }, "website": "https://www.hollimanironman.xyz", "website_status": "live", "story": [ "Connor Holliman had also entered the half-distance Ironman without owning a bike. Two days after his training partner @winternet launched her sponsor board, he posted on 28 August 2026 that he was reusing her code to do the same, openly calling it the least original thing he had done.", "His site keeps the same layout and rules: 21 fixed-price positions across the tri suit, helmet and bike frame, priced from $125 for the head tube to $600 for the chest panel. Frame spots are sold as both sides to one buyer, kit artwork closes on 24 October, and payment is by card. He adds sponsored content during training and a mention in a post-race write-up.", "As of 24 September the site shows $3,475 committed and 9 of 21 spots still available. The 12 sold spots include the upper chest and back panels, both down tube halves, the helmet and the front thighs. Most of the $200 waistband tabs and the back thighs are unsold. The site marks sold spots as taken but does not name the sponsors, so the sponsor list is left empty here.", "His launch post reached about 26,700 views, roughly a tenth of the reach of the original. The race on 6 December 2026 has not happened yet." ], "takeaways": [ "A copied format still sells, but a smaller audience means slower sales; plan for spots to stay open for weeks.", "Large, visible panels sell first; the cheapest small spots are not always the easiest to fill.", "Being open about where the idea came from can turn a copy into a friendly story rather than a problem.", "Show sponsor names on the board once they are confirmed; it gives later buyers social proof." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/jconnorholliman/status/2093325728083292284", "accessed": "2026-09-24" }, { "label": "Campaign website", "url": "https://www.hollimanironman.xyz", "accessed": "2026-09-24" }, { "label": "IRONMAN 70.3 Indian Wells La Quinta event page", "url": "https://www.ironman.com/races/im703-indian-wells-la-quinta", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/ironman-race-kit-jconnorholliman/" }, { "slug": "ironman-race-kit-winternet", "headline": "A first-time triathlete sold 22 kit and bike spots for $5,750", "summary": "winny, a first-time triathlete from Venice, California, sold logo positions on her tri suit, helmet and a bike she did not yet own ahead of IRONMAN 70.3 Indian Wells La Quinta. All 22 positions sold at fixed prices for a total of $5,750.", "athlete": { "name": "winny", "handle": "winternet", "location": "Venice, CA, USA", "links": [ { "platform": "X", "url": "https://x.com/winternet" }, { "platform": "Website", "url": "https://www.negativesplit.space/" } ], "followers_x": 29868, "followers_as_of": "2026-09-24" }, "sport": "Triathlon", "discipline": "Half-distance IRONMAN 70.3, with a full IRONMAN planned for 2027", "event": { "name": "IRONMAN 70.3 Indian Wells La Quinta", "date": "2026-12-06", "location": "Indian Wells and La Quinta, California, USA", "url": "https://www.ironman.com/races/im703-indian-wells-la-quinta" }, "launched": "2026-08-26", "status": "sold_out", "offer": { "model": "fixed", "currency": "USD", "price_min": 125, "price_max": 600, "spots_total": 22, "surfaces": [ { "surface": "Front panel, upper (chest)", "group": "Clothing", "medium": "Print on tri suit", "price": 600, "mode": "fixed", "status": "sold", "sponsor": "Deepstate" }, { "surface": "Back panel, upper", "group": "Clothing", "medium": "Print on tri suit", "price": 500, "mode": "fixed", "status": "sold", "sponsor": "Levanto Labs" }, { "surface": "Front panel, lower", "group": "Clothing", "medium": "Print on tri suit", "price": 350, "mode": "fixed", "status": "sold", "sponsor": "Ketone-IQ" }, { "surface": "Back panel, lower", "group": "Clothing", "medium": "Print on tri suit", "price": 300, "mode": "fixed", "status": "sold", "sponsor": "Deepstate" }, { "surface": "Sleeves, pair", "group": "Clothing", "medium": "Print on tri suit", "price": 225, "mode": "fixed", "status": "sold", "sponsor": "Givner Law" }, { "surface": "Down tube, lower half", "group": "Equipment", "medium": "Cut vinyl on bike frame", "price": 400, "mode": "fixed", "status": "sold", "sponsor": "Doorvana" }, { "surface": "Down tube, upper half", "group": "Equipment", "medium": "Cut vinyl on bike frame", "price": 300, "mode": "fixed", "status": "sold", "sponsor": "LO:TECH" }, { "surface": "Fork blades", "group": "Equipment", "medium": "Cut vinyl on bike frame", "price": 175, "mode": "fixed", "status": "sold", "sponsor": "CMDK" }, { "surface": "Helmet, sides", "group": "Equipment", "medium": "Cut vinyl on helmet", "price": 175, "mode": "fixed", "status": "sold", "sponsor": "Soup" }, { "surface": "Helmet, front", "group": "Equipment", "medium": "Cut vinyl on helmet", "price": 150, "mode": "fixed", "status": "sold", "sponsor": "Good Marketing" }, { "surface": "Head tube", "group": "Equipment", "medium": "Cut vinyl on bike frame", "price": 125, "mode": "fixed", "status": "sold", "sponsor": "Babes Net" }, { "surface": "Waist tab, front left", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "sold", "sponsor": "polarchain" }, { "surface": "Waist tab, front centre", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "sold", "sponsor": "Wawandco" }, { "surface": "Waist tab, front right", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "sold", "sponsor": "SymbolSecurity" }, { "surface": "Waist tab, back left", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "sold", "sponsor": "Wawandco" }, { "surface": "Waist tab, back centre", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "sold", "sponsor": "Sova" }, { "surface": "Waist tab, back right", "group": "Clothing", "medium": "Print on tri suit", "price": 200, "mode": "fixed", "status": "sold", "sponsor": "Joe Hovanec" }, { "surface": "Front thigh, left", "group": "Clothing", "medium": "Print on tri suit", "price": 250, "mode": "fixed", "status": "sold", "sponsor": "Octant" }, { "surface": "Front thigh, right", "group": "Clothing", "medium": "Print on tri suit", "price": 250, "mode": "fixed", "status": "sold", "sponsor": "Relayzero" }, { "surface": "Back thigh, left", "group": "Clothing", "medium": "Print on tri suit", "price": 250, "mode": "fixed", "status": "sold", "sponsor": "Last" }, { "surface": "Back thigh, right", "group": "Clothing", "medium": "Print on tri suit", "price": 250, "mode": "fixed", "status": "sold", "sponsor": "nook" }, { "surface": "Thigh sides, pair", "group": "Clothing", "medium": "Print on tri suit", "price": 250, "mode": "fixed", "status": "sold", "sponsor": "Opacity" } ] }, "outcome": { "raised": 5750, "currency": "USD", "basis": "website_total", "spots_sold": 22, "sponsors": [ "Deepstate", "Levanto Labs", "Ketone-IQ", "Givner Law", "Doorvana", "LO:TECH", "CMDK", "Soup", "Good Marketing", "Babes Net", "polarchain", "Wawandco", "SymbolSecurity", "Sova", "Joe Hovanec", "Octant", "Relayzero", "Last", "nook", "Opacity" ], "result": null, "as_of": "2026-09-24", "source": "https://www.negativesplit.space/" }, "launch_post": { "url": "https://x.com/winternet/status/2092720263976886372", "views": 286252, "likes": 1307, "reposts": 38, "replies": 160, "as_of": "2026-09-24" }, "website": "https://www.negativesplit.space/", "website_status": "live", "story": [ "winny signed up for an Ironman without owning a bike and decided to pay for one by selling advertising. On 26 August 2026 she posted on X that she was offering 11 positions across her race kit and bike frame, with the logos carried through about 1,500 training miles, a 70.3 in December and a full Ironman in 2027.", "Her site, Negative Split, lays out each position as a technical drawing with a fixed price and a short note on why it is worth that amount. Prices ran from $125 for the head tube to $600 for the upper chest panel. She set clear rules: front and back kit panels go to separate brands, frame positions are sold as both sides to one buyer, and kit artwork closes on 24 October so the suit can be printed. Checkout is by card through Stripe, with no calls or invoices.", "The board grew from the 11 positions in the launch post to 22 on the site, mostly by splitting the waistband and thighs into smaller spots. As of 24 September the site shows all 22 sold and $5,750 committed. Several brands bought more than one position, including Deepstate on two large panels and Wawandco on two waist tabs.", "The launch post reached about 286,000 views. The race, IRONMAN 70.3 Indian Wells La Quinta on 6 December 2026, has not happened yet, so there is no result to report." ], "takeaways": [ "Explain each price in one line tied to how visible the spot is in photos; buyers can compare positions without asking questions.", "Splitting large areas into smaller, cheaper spots can double the inventory and let small brands join at $200 or less.", "Set a hard artwork deadline for printed items and keep vinyl or later-applied spots open longer.", "Instant card checkout with no negotiation kept the process simple enough to sell out at fixed prices." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/winternet/status/2092720263976886372", "accessed": "2026-09-24" }, { "label": "Campaign website Negative Split", "url": "https://www.negativesplit.space/", "accessed": "2026-09-24" }, { "label": "IRONMAN 70.3 Indian Wells La Quinta event page", "url": "https://www.ironman.com/races/im703-indian-wells-la-quinta", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/ironman-race-kit-winternet/" }, { "slug": "yorkshire-10-mile-tedbuildsapps", "headline": "A York 10 mile race shirt with 21 fixed-price spots for a charity", "summary": "TedOS is selling 21 fixed-price spots on his shirt and cap for the Altra Yorkshire 10 Mile on 18 October 2026, with all payments going to The Island, a York youth charity. No spots were claimed when checked.", "athlete": { "name": "TedOS", "handle": "tedbuildsapps", "location": null, "links": [ { "platform": "X", "url": "https://x.com/tedbuildsapps" }, { "platform": "Website", "url": "https://10mile.uppercutlabs.co.uk" } ], "followers_x": 348, "followers_as_of": "2026-09-24" }, "sport": "Running", "discipline": "10 mile road race", "event": { "name": "Altra Yorkshire 10 Mile", "date": "2026-10-18", "location": "University of York, York, United Kingdom", "url": "https://www.runforall.com/events/10-mile/yorkshire-10-mile/" }, "launched": "2026-08-28", "status": "open", "offer": { "model": "fixed", "currency": "USD", "price_min": 25, "price_max": 400, "spots_total": 21, "surfaces": [ { "surface": "Front chest banner", "group": "Clothing", "medium": "Print on running shirt", "price": 250, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front lower left", "group": "Clothing", "medium": "Print on running shirt", "price": 85, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front lower centre", "group": "Clothing", "medium": "Print on running shirt", "price": 65, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front lower right", "group": "Clothing", "medium": "Print on running shirt", "price": 85, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front hem banner", "group": "Clothing", "medium": "Print on running shirt", "price": 110, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Sleeves, pair", "group": "Clothing", "medium": "Print on running shirt", "price": 150, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Side panels, pair", "group": "Clothing", "medium": "Print on running shirt", "price": 150, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back yoke banner", "group": "Clothing", "medium": "Print on running shirt", "price": 300, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back panel", "group": "Clothing", "medium": "Print on running shirt", "price": 400, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back lower left", "group": "Clothing", "medium": "Print on running shirt", "price": 120, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back lower right", "group": "Clothing", "medium": "Print on running shirt", "price": 120, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back hem banner", "group": "Clothing", "medium": "Print on running shirt", "price": 90, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Cap front", "group": "Clothing", "medium": "Print on race cap", "price": 275, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Hem X handle 1", "group": "Clothing", "medium": "Print on running shirt", "price": 25, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Hem X handle 2", "group": "Clothing", "medium": "Print on running shirt", "price": 25, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Hem X handle 3", "group": "Clothing", "medium": "Print on running shirt", "price": 25, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Hem X handle 4", "group": "Clothing", "medium": "Print on running shirt", "price": 25, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Hem X handle 5", "group": "Clothing", "medium": "Print on running shirt", "price": 25, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Hem X handle 6", "group": "Clothing", "medium": "Print on running shirt", "price": 25, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Hem X handle 7", "group": "Clothing", "medium": "Print on running shirt", "price": 25, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Hem X handle 8", "group": "Clothing", "medium": "Print on running shirt", "price": 25, "mode": "fixed", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 0, "currency": "USD", "basis": "website_total", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://10mile.uppercutlabs.co.uk" }, "launch_post": { "url": "https://x.com/tedbuildsapps/status/2093265304973345111", "views": 301, "likes": 4, "reposts": 0, "replies": 1, "as_of": "2026-09-25" }, "website": "https://10mile.uppercutlabs.co.uk", "website_status": "live", "story": [ "TedOS is running the Altra Yorkshire 10 Mile in York on 18 October 2026 and is selling space on his race shirt and cap under the name 10-Mile Billboard. He framed it against other ad-space campaigns: he keeps none of the money. Every payment goes to The Island, a York charity that mentors young people, minus Stripe fees, and he pays for the shirt, cap and printing himself.", "There are 21 places at fixed prices, with no auction. Logo places run from $65 for a small front block to $400 for the back panel, sleeves and side panels are sold as pairs, the cap front is $275, and eight hem places at $25 carry an X handle only. The full inventory adds up to $2,400. Buyers can add a top-up or donate without taking a place, and the race number area is kept clear. The site shows the kit as a 3D model that updates when artwork is uploaded.", "He announced it on X on 28 August 2026 with a video of the 3D shirt, citing the organiser's expected crowd of up to 25,000. The post had about 300 views when checked.", "On 24 September the site showed $0 raised of $2,400 and all 21 places open, and its claims feed was empty. He said proof of the donation and race-day photos would be posted after the run." ], "takeaways": [ "Low entry prices such as a $25 handle spot lower the barrier, but they still need an audience to see them.", "Stating that the athlete pays for kit and printing makes the charity promise easy to check.", "A small launch reach, here about 300 views, is the first thing to fix before judging the offer itself." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/tedbuildsapps/status/2093265304973345111", "accessed": "2026-09-24" }, { "label": "Campaign website (places, prices, total, claims)", "url": "https://10mile.uppercutlabs.co.uk", "accessed": "2026-09-24" }, { "label": "Official race page, Run For All", "url": "https://www.runforall.com/events/10-mile/yorkshire-10-mile/", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/yorkshire-10-mile-tedbuildsapps/" }, { "slug": "tokyo-yamathon-tonymanh", "headline": "A 42 km Tokyo Yamathon walk with 20 T-shirt spots up for bids", "summary": "Tony Manh is auctioning 20 logo spots on the T-shirt he will wear walking the 42 km Tokyo Yamathon on 17 October 2026, with a $3,000 goal. No spots were sold when checked.", "athlete": { "name": "Tony Manh", "handle": "tonymanh_", "location": "Tokyo, Japan", "links": [ { "platform": "X", "url": "https://x.com/tonymanh_" }, { "platform": "Website", "url": "https://yamathon.tonymanh.space" } ], "followers_x": 794, "followers_as_of": "2026-09-24" }, "sport": "Walking", "discipline": "42 km urban walk (30 Yamanote Line stations)", "event": { "name": "Tokyo Yamathon 2026", "date": "2026-10-17", "location": "Tokyo, Japan", "url": "https://tokyocheapo.com/events/tokyo-yamathon/" }, "launched": "2026-09-18", "status": "open", "offer": { "model": "auction", "currency": "USD", "price_min": 50, "price_max": 500, "spots_total": 20, "surfaces": [ { "surface": "Center chest", "group": "Clothing", "medium": "Logo on T-shirt", "price": 500, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left chest", "group": "Clothing", "medium": "Logo on T-shirt", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right chest", "group": "Clothing", "medium": "Logo on T-shirt", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Lower front", "group": "Clothing", "medium": "Logo on T-shirt", "price": 300, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Front bottom left", "group": "Clothing", "medium": "Logo on T-shirt", "price": 50, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Front bottom center", "group": "Clothing", "medium": "Logo on T-shirt", "price": 50, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Front bottom right", "group": "Clothing", "medium": "Logo on T-shirt", "price": 50, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left sleeve upper", "group": "Clothing", "medium": "Logo on T-shirt", "price": 100, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left sleeve lower", "group": "Clothing", "medium": "Logo on T-shirt", "price": 100, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right sleeve upper", "group": "Clothing", "medium": "Logo on T-shirt", "price": 100, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right sleeve lower", "group": "Clothing", "medium": "Logo on T-shirt", "price": 100, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Upper back", "group": "Clothing", "medium": "Logo on T-shirt", "price": 300, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Mid back left", "group": "Clothing", "medium": "Logo on T-shirt", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Mid back right", "group": "Clothing", "medium": "Logo on T-shirt", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Lower back left", "group": "Clothing", "medium": "Logo on T-shirt", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Lower back right", "group": "Clothing", "medium": "Logo on T-shirt", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back bottom left", "group": "Clothing", "medium": "Logo on T-shirt", "price": 50, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back bottom center", "group": "Clothing", "medium": "Logo on T-shirt", "price": 50, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back bottom right", "group": "Clothing", "medium": "Logo on T-shirt", "price": 50, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back neck", "group": "Clothing", "medium": "Logo on T-shirt", "price": 50, "mode": "auction", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 0, "currency": "USD", "basis": "website_total", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://yamathon.tonymanh.space" }, "launch_post": { "url": "https://x.com/tonymanh_/status/2100937281502883983", "views": 911, "likes": 2, "reposts": 0, "replies": 1, "as_of": "2026-09-25" }, "website": "https://yamathon.tonymanh.space", "website_status": "live", "story": [ "Tony Manh, based in Tokyo, is taking part in the Tokyo Yamathon on 17 October 2026, a charity challenge in which teams walk or run about 42 km around all 30 stations of the JR Yamanote Line within a 12 hour limit. He is selling logo space on the T-shirt he will wear.", "His site lists 20 spots on the front, back and sleeves, each with a minimum bid in US dollars: $500 for the centre chest, $300 for the lower front and upper back, $150 for the side chest and mid and lower back spots, $100 for each sleeve spot, and $50 for the small bottom and neck spots. The highest bid holds a spot, and another sponsor can take it over by bidding twice the current amount, with the outbid sponsor refunded. Sponsors get the logo printed on the tee and posts on X before, during and after the walk. Bidding closes on 12 October so the shirt can be printed. The goal is $3,000.", "He announced it on X on 18 September 2026, crediting Marc Lou's earlier shirt campaign as the inspiration and noting that he is paid nothing for the walk. The post had about 900 views when checked.", "On 24 September the site showed 0 of 20 spots sold with bidding still open." ], "takeaways": [ "A walking challenge can carry a sponsor offer just like a race, as long as the date, distance and route are clear.", "Many $50 spots give small buyers a way in, but the page still needs traffic to fill 20 spots.", "Closing bids five days before the event leaves a clear, stated window for printing." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/tonymanh_/status/2100937281502883983", "accessed": "2026-09-24" }, { "label": "Campaign website (spots, minimum bids, sold count)", "url": "https://yamathon.tonymanh.space", "accessed": "2026-09-24" }, { "label": "Tokyo Yamathon event listing", "url": "https://tokyocheapo.com/events/tokyo-yamathon/", "accessed": "2026-09-24" }, { "label": "Tokyo Yamathon official Facebook date announcement", "url": "https://www.facebook.com/tokyoyamathon/posts/-big-news-save-the-date-yamathon-2026-is-happening-on-october-17-2026-and-we-cou/1298134672347457/", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/tokyo-yamathon-tonymanh/" }, { "slug": "dortmund-half-marathon-aleksdoescode", "headline": "A ranked shirt auction for a first half marathon raised 265 euros", "summary": "Aleksandar Jovanovic ran a leaderboard auction for 11 logo places on his shirt for the Sparkassen Phoenix Half Marathon in Dortmund on 3 October 2026. Bidding closed on 20 September with 7 sponsors and 265 euros raised.", "athlete": { "name": "Aleksandar Jovanovic", "handle": "AleksDoesCode", "location": "Dortmund, Germany", "links": [ { "platform": "X", "url": "https://x.com/AleksDoesCode" }, { "platform": "Website", "url": "https://www.21km.lol" } ], "followers_x": 1091, "followers_as_of": "2026-09-24" }, "sport": "Running", "discipline": "Half marathon (21.1 km)", "event": { "name": "13. Sparkassen-Phoenix-Halbmarathon", "date": "2026-10-03", "location": "Phoenix-See, Dortmund, Germany", "url": "https://sparkassen-phoenix-halbmarathon.de/" }, "launched": "2026-08-30", "status": "closed", "offer": { "model": "auction", "currency": "EUR", "price_min": 1, "price_max": null, "spots_total": 11, "surfaces": [ { "surface": "Front, title sponsor (rank 1)", "group": "Clothing", "medium": "Print on race shirt", "price": 120, "mode": "auction", "status": "sold", "sponsor": "HappySurance" }, { "surface": "Back, premium left (rank 2)", "group": "Clothing", "medium": "Print on race shirt", "price": 75, "mode": "auction", "status": "sold", "sponsor": "WeinGold im Kaiserviertel" }, { "surface": "Back, premium right (rank 3)", "group": "Clothing", "medium": "Print on race shirt", "price": 50, "mode": "auction", "status": "sold", "sponsor": "Grow Fast LTD." }, { "surface": "Back, medium left (rank 4)", "group": "Clothing", "medium": "Print on race shirt", "price": 15, "mode": "auction", "status": "sold", "sponsor": "Lügen ohne Limit" }, { "surface": "Back, medium centre (rank 5)", "group": "Clothing", "medium": "Print on race shirt", "price": 2, "mode": "auction", "status": "sold", "sponsor": "GPT Watermark Remover" }, { "surface": "Back, medium right (rank 6)", "group": "Clothing", "medium": "Print on race shirt", "price": 2, "mode": "auction", "status": "sold", "sponsor": "BookYourCook" }, { "surface": "Back, small A (rank 7)", "group": "Clothing", "medium": "Print on race shirt", "price": 1, "mode": "auction", "status": "sold", "sponsor": "Zulio UG" }, { "surface": "Back, small B (rank 8)", "group": "Clothing", "medium": "Print on race shirt", "price": null, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back, small C (rank 9)", "group": "Clothing", "medium": "Print on race shirt", "price": null, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back, small D (rank 10)", "group": "Clothing", "medium": "Print on race shirt", "price": null, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back, small E (rank 11)", "group": "Clothing", "medium": "Print on race shirt", "price": null, "mode": "auction", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 265, "currency": "EUR", "basis": "website_total", "spots_sold": 7, "sponsors": [ "HappySurance", "WeinGold im Kaiserviertel", "Grow Fast LTD.", "Lügen ohne Limit", "GPT Watermark Remover", "BookYourCook", "Zulio UG" ], "result": null, "as_of": "2026-09-24", "source": "https://www.21km.lol/api/state" }, "launch_post": { "url": "https://x.com/AleksDoesCode/status/2094165061723963415", "views": 154, "likes": 3, "reposts": 0, "replies": 5, "as_of": "2026-09-25" }, "website": "https://www.21km.lol", "website_status": "live", "story": [ "Aleksandar Jovanovic, a developer in Dortmund, announced on 30 August 2026 that he was selling ad space on his body for his first half marathon, the Sparkassen Phoenix Half Marathon on 3 October. He pitched it to the build-in-public crowd on X, with bids starting at 1 euro. His post claimed the race would put logos in front of more than 100,000 people, which is his own estimate.", "His site, 21km.lol, works as a ranked leaderboard rather than per-spot pricing. Sponsors add money to a running total, and the final ranking decides placement: the top sponsor gets the front of the shirt as title sponsor, ranks 2 to 11 go on the back in shrinking sizes, and anyone below 11th stays on the online list only. The rules include a minimum overtaking increment and an anti-sniping extension.", "Most activity came in the first two days. Five different sponsors held the front position at some point, with most of the changes on 31 August, and HappySurance finished on top at 120 euros. The site records 8 bids from 7 sponsors and 265 euros in total. Four of the eleven shirt places, the smallest back spots, were never filled when bidding closed on 20 September.", "The race takes place on 3 October 2026, so no result is available yet." ], "takeaways": [ "A 1 euro minimum makes it easy to join, but three sponsors stayed at 1 or 2 euros; a higher floor may raise more per spot.", "Ranking by total contribution creates a visible race for the top position, which drove most of the bidding here.", "With a small audience, expect interest to cluster in the first days after launch and plan follow-up posts.", "Offer fewer shirt places if the audience is small, so the board looks full and each spot is worth more." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/AleksDoesCode/status/2094165061723963415", "accessed": "2026-09-24" }, { "label": "Campaign website 21km.lol", "url": "https://www.21km.lol", "accessed": "2026-09-24" }, { "label": "Campaign state API (slots, totals, close date)", "url": "https://www.21km.lol/api/state", "accessed": "2026-09-24" }, { "label": "Campaign activity API", "url": "https://www.21km.lol/api/activity?limit=15", "accessed": "2026-09-24" }, { "label": "Race listing on leichtathletik.de", "url": "https://www.leichtathletik.de/wettkaempfe/termine/wettkampf-kalender/termin-detail/detail/13-Sparkassen-Phoenix-Halbmarathon-26L19000394760503", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/dortmund-half-marathon-aleksdoescode/" }, { "slug": "paris-versailles-sablijr", "headline": "A 15-spot body auction for Paris-Versailles with no takers yet", "summary": "Sabli Junior, a Paris-based founder, is auctioning 15 body spots, to be worn as temporary tattoos, for the 16.2 km Paris-Versailles race on 27 September 2026. With bidding due to close on 24 September, no spot had been bought.", "athlete": { "name": "Sabli Junior", "handle": "sablijr", "location": "Paris, France", "links": [ { "platform": "X", "url": "https://x.com/sablijr" }, { "platform": "Website", "url": "https://run.sablijr.com" } ], "followers_x": 118, "followers_as_of": "2026-09-24" }, "sport": "Running", "discipline": "16.2 km road race", "event": { "name": "Paris-Versailles", "date": "2026-09-27", "location": "Paris to Versailles, France", "url": "https://www.parisversailles.com/site/en/" }, "launched": "2026-09-15", "status": "open", "offer": { "model": "auction", "currency": "EUR", "price_min": 100, "price_max": 300, "spots_total": 15, "surfaces": [ { "surface": "Left Chest", "group": "Body", "medium": "Temporary tattoo", "price": 300, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right Chest", "group": "Body", "medium": "Temporary tattoo", "price": 300, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Upper Back Left", "group": "Body", "medium": "Temporary tattoo", "price": 250, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Upper Back Right", "group": "Body", "medium": "Temporary tattoo", "price": 250, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left Shoulder", "group": "Body", "medium": "Temporary tattoo", "price": 200, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right Shoulder", "group": "Body", "medium": "Temporary tattoo", "price": 200, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left Upper Arm", "group": "Body", "medium": "Temporary tattoo", "price": 200, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right Upper Arm", "group": "Body", "medium": "Temporary tattoo", "price": 200, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Lower Back", "group": "Body", "medium": "Temporary tattoo", "price": 200, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left Forearm", "group": "Body", "medium": "Temporary tattoo", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right Forearm", "group": "Body", "medium": "Temporary tattoo", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left Thigh", "group": "Body", "medium": "Temporary tattoo", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right Thigh", "group": "Body", "medium": "Temporary tattoo", "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left Calf (gastrocnemius)", "group": "Body", "medium": "Temporary tattoo", "price": 100, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right Calf (gastrocnemius)", "group": "Body", "medium": "Temporary tattoo", "price": 100, "mode": "auction", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 0, "currency": "EUR", "basis": "sold_spots", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://api.sablijr.com/api/sponsorship-slots" }, "launch_post": { "url": "https://x.com/sablijr/status/2099954732072681773", "views": 339, "likes": 2, "reposts": 1, "replies": 2, "as_of": "2026-09-24" }, "website": "https://run.sablijr.com", "website_status": "live", "story": [ "Sabli Junior, who describes himself as a solo founder in Paris, announced on 15 September 2026 that he was selling spots on his body for the Paris-Versailles race on 27 September, a 16.2 km run from the Eiffel Tower to the Château de Versailles. He already had a bib for the sold-out race.", "His site, Sponsor My Run, uses the takeover format made popular by Marc Lou's HYROX auction. Buyers pick a spot on a 3D body, upload a logo and pay the current price. Anyone can take a spot by paying the next price, which rises 40 percent with each takeover, and the outbid sponsor is refunded. Whoever holds a spot at the close gets their logo as a temporary tattoo on race day and a mention in his race content.", "There are 15 spots. Chest spots start at 300 euros, upper back at 250, shoulders, upper arms and lower back at 200, forearms and thighs at 150 and calves at 100. Bidding is set to close at 23:59 Paris time on 24 September.", "On the morning of 24 September the site's data showed all 15 spots still available and no sponsors. The launch post had 339 views from an account with 118 followers, which is likely the main reason for the lack of bids." ], "takeaways": [ "The takeover auction format depends on reach; with a few hundred views there may be no first bid to start the chain.", "A short campaign of under two weeks leaves little time to build an audience from scratch.", "Consider fixed prices or a lower opening price when your following is small, so the first sale is easy to make." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/sablijr/status/2099954732072681773", "accessed": "2026-09-24" }, { "label": "Campaign website Sponsor My Run", "url": "https://run.sablijr.com", "accessed": "2026-09-24" }, { "label": "Campaign spots API", "url": "https://api.sablijr.com/api/sponsorship-slots", "accessed": "2026-09-24" }, { "label": "Paris-Versailles official site", "url": "https://www.parisversailles.com/site/en/", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/paris-versailles-sablijr/" }, { "slug": "football-sahaban31", "headline": "A club football kit with 12 logo spots for a Murshidabad tournament", "summary": "Sahaban sk offered 12 fixed-price logo spots, printed on all 25 match kits of the 7 Star FC team, for a four-day football tournament in Murshidabad, India. No spots had sold by 24 September 2026.", "athlete": { "name": "Sahaban sk", "handle": "Sahaban31", "location": "India", "links": [ { "platform": "X", "url": "https://x.com/Sahaban31" } ], "followers_x": 48, "followers_as_of": "2026-09-24" }, "sport": "Football", "discipline": "Amateur team football tournament", "event": { "name": "Murshidabad Football Tournament", "date": null, "location": "Murshidabad, West Bengal, India", "url": null }, "launched": "2026-09-20", "status": "open", "offer": { "model": "fixed", "currency": "USD", "price_min": 30, "price_max": 100, "spots_total": 12, "surfaces": [ { "surface": "Right chest", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 100, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Left chest", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 100, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Center front", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 100, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front mid right", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 50, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front mid left", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 50, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front shorts right", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 40, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front shorts left", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 40, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Upper back right", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 60, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Upper back left", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 60, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Lower back", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 50, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back shorts right", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 30, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back shorts left", "group": "Clothing", "medium": "Logo printed on all 25 team jerseys and shorts", "price": 30, "mode": "fixed", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 0, "currency": "USD", "basis": "website_total", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://7star.vcffile.com/" }, "launch_post": { "url": "https://x.com/Sahaban31/status/2101714701327749342", "views": 43, "likes": 0, "reposts": 0, "replies": 1, "as_of": "2026-09-25" }, "website": "https://7star.vcffile.com/", "website_status": "live", "story": [ "Sahaban sk plays for 7 Star FC, an amateur football team in Murshidabad, West Bengal. On 20 September 2026 he posted on X that he was selling logo space on the team's kit for a four-day tournament, with the sponsor's logo worn on every match day, the brand listed on the campaign site and a mention on his X account.", "The campaign site lists 12 placements across the jersey and shorts, each printed on all 25 team kits rather than on one player. Prices are fixed in US dollars: 100 for each chest spot and the centre front, 60 for each upper back spot, 50 for the mid front and lower back, and 30 to 40 for the shorts. The full set was worth 710 dollars, which the site uses as its fundraising goal. Payment runs through a card checkout, and sales close on 26 September 2026.", "The launch post mentions 13 spots, while the site lists 12. Both the post and the site give 2 September 2026 as the tournament date, which is earlier than the launch post and the sales deadline, so the real match dates could not be confirmed.", "The post reached about 40 views from an account with 48 followers. As of 24 September 2026 the site showed no sponsors and 0 dollars raised." ], "takeaways": [ "Printing one logo on a whole team's kit multiplies exposure, and saying so clearly gives a small-budget sponsor a reason to pay.", "Check that the dates in your post and on your site agree and are in the future; a past event date makes buyers doubt the offer.", "With under 50 followers, one post will not find buyers; local businesses that already know the team may be a better first target." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/Sahaban31/status/2101714701327749342", "accessed": "2026-09-24" }, { "label": "Campaign website", "url": "https://7star.vcffile.com/", "accessed": "2026-09-24" }, { "label": "Campaign spot data (site API)", "url": "https://7star.vcffile.com/api/get_positions.php", "accessed": "2026-09-24" }, { "label": "Campaign settings (site API)", "url": "https://7star.vcffile.com/api/get_settings.php", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/football-sahaban31/" }, { "slug": "paris-10k-naowizz", "headline": "A Paris 10 km shirt auctioned in 8 sticker spots, no bids", "summary": "Naïm auctioned eight sticker spots on his long-sleeve running top for the 10 km du Lagardère Paris Racing on 20 September 2026, pledging 20% to Premiers de Cordée. Bidding closed on 18 September with no bids recorded on the site.", "athlete": { "name": "Naïm", "handle": "naowizz", "location": "Paris, France", "links": [ { "platform": "X", "url": "https://x.com/naowizz" }, { "platform": "Website", "url": "https://wearmyads.com/" } ], "followers_x": 558, "followers_as_of": "2026-09-24" }, "sport": "Running", "discipline": "10 km road race", "event": { "name": "10 km du Lagardère Paris Racing", "date": "2026-09-20", "location": "Bois de Boulogne, Paris, France", "url": "https://www.10km-lpr.com/" }, "launched": "2026-09-16", "status": "closed", "offer": { "model": "auction", "currency": "USD", "price_min": 15, "price_max": 100, "spots_total": 8, "surfaces": [ { "surface": "Left chest", "group": "Clothing", "medium": "Sticker on running top", "price": 35, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right chest", "group": "Clothing", "medium": "Sticker on running top", "price": 35, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Upper back", "group": "Clothing", "medium": "Sticker on running top", "price": 100, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left arm", "group": "Clothing", "medium": "Sticker on running top", "price": 15, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left shoulder", "group": "Clothing", "medium": "Sticker on running top", "price": 25, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right arm", "group": "Clothing", "medium": "Sticker on running top", "price": 15, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left forearm", "group": "Clothing", "medium": "Sticker on running top", "price": 15, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Lower back", "group": "Clothing", "medium": "Sticker on running top", "price": 50, "mode": "auction", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 0, "currency": "USD", "basis": "website_total", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-25", "source": "https://wearmyads.com/" }, "launch_post": { "url": "https://x.com/naowizz/status/2100143502071828842", "views": 91, "likes": 1, "reposts": 1, "replies": 0, "as_of": "2026-09-25" }, "website": "https://wearmyads.com/", "website_status": "live", "story": [ "Naïm, a runner based in Paris, built a site called wearmyads to sell space on the black long-sleeve top he planned to wear at the first 10 km du Lagardère Paris Racing, held in the Bois de Boulogne on 20 September 2026. The shirt had eight sticker spots on the chest, shoulder, arms, forearm and back. Some already carried stickers of well-known tech brands that he wears by default, and a winning bidder would replace one of them.", "Each spot was sold by auction with its own starting bid, from $15 for the arm and forearm spots up to $100 for the upper back, rising in $20 steps. Payment was a card hold through Stripe, charged only if the bid still led at the close. Sponsors were promised the logo on the shirt, a logo and link on the site, race photos on X and an appearance in his first YouTube vlog. He said he would give 20% of every winning bid to Premiers de Cordée, the charity the race supports, and post the receipts on the page.", "He announced the campaign on X on 16 September, two days before bidding closed on 18 September. The post had about 90 views when checked. The site also listed three earlier 10 km races he ran in 2026 with his own photos.", "When checked on 25 September, the site's spot data showed no leading bid and no sponsor on any of the eight spots, and the donation section said no winning bid had been paid. We could not find a published finishing time for the race." ], "takeaways": [ "A two-day bidding window after the announcement left almost no time for an audience to find the offer.", "A launch post with under 100 views did not reach enough buyers; build reach before opening bids.", "Showing past races with real photos and a clear refund rule answers buyer questions, but it does not replace distribution." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/naowizz/status/2100143502071828842", "accessed": "2026-09-25" }, { "label": "Campaign website (spots, bids, charity terms)", "url": "https://wearmyads.com/", "accessed": "2026-09-25" }, { "label": "Official race website", "url": "https://www.10km-lpr.com/", "accessed": "2026-09-24" }, { "label": "Ville de Paris event listing", "url": "https://www.paris.fr/evenements/10-km-du-lagardere-paris-racing-117223", "accessed": "2026-09-24" } ], "verified": "2026-09-25", "url": "https://sponsormybody.com/sponsorships/paris-10k-naowizz/" }, { "slug": "hyrox-marclou", "headline": "A doubling-price body auction that raised $112,000 for one HYROX race", "summary": "Marc Lou auctioned 15 body spots, worn as temporary tattoos, for his first HYROX race in Izmir on 19 September 2026. The auction closed with $112,000 kept across all 15 spots, and he finished in 1:05:11, first in his age group.", "athlete": { "name": "Marc Lou", "handle": "marclou", "location": null, "links": [ { "platform": "X", "url": "https://x.com/marclou" }, { "platform": "Website", "url": "https://hyrox.marclou.com/" } ], "followers_x": 399983, "followers_as_of": "2026-09-24" }, "sport": "HYROX", "discipline": "HYROX Men (open division)", "event": { "name": "HYROX İzmir", "date": "2026-09-19", "location": "Fuar İzmir, Izmir, Turkey", "url": "https://hyrox.com/event/hyrox-izmir/" }, "launched": "2026-09-08", "status": "completed", "offer": { "model": "auction", "currency": "USD", "price_min": 1000, "price_max": 20000, "spots_total": 15, "surfaces": [ { "surface": "Left chest", "group": "Body", "medium": "Temporary tattoo", "price": 16000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Right chest", "group": "Body", "medium": "Temporary tattoo", "price": 8000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Left shoulder", "group": "Body", "medium": "Temporary tattoo", "price": 8000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Right shoulder", "group": "Body", "medium": "Temporary tattoo", "price": 4000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Left bicep", "group": "Body", "medium": "Temporary tattoo", "price": 4000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Right bicep", "group": "Body", "medium": "Temporary tattoo", "price": 8000, "mode": "auction", "status": "sold", "sponsor": "ZeroRank" }, { "surface": "Left forearm", "group": "Body", "medium": "Temporary tattoo", "price": 4000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Right forearm", "group": "Body", "medium": "Temporary tattoo", "price": 4000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Upper left back", "group": "Body", "medium": "Temporary tattoo", "price": 8000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Upper right back", "group": "Body", "medium": "Temporary tattoo", "price": 8000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Left quad", "group": "Body", "medium": "Temporary tattoo", "price": 8000, "mode": "auction", "status": "sold", "sponsor": "Sam's List" }, { "surface": "Right quad", "group": "Body", "medium": "Temporary tattoo", "price": 4000, "mode": "auction", "status": "sold", "sponsor": "Higgsfield" }, { "surface": "Left calf", "group": "Body", "medium": "Temporary tattoo", "price": 4000, "mode": "auction", "status": "sold", "sponsor": "OrcaRouter" }, { "surface": "Right calf", "group": "Body", "medium": "Temporary tattoo", "price": 4000, "mode": "auction", "status": "sold", "sponsor": "Peptide Conf" }, { "surface": "Glutes", "group": "Body", "medium": "Temporary tattoo", "price": 20000, "mode": "auction", "status": "sold", "sponsor": "Stanley" } ] }, "outcome": { "raised": 112000, "currency": "USD", "basis": "website_total", "spots_sold": 15, "sponsors": [ "Higgsfield", "ZeroRank", "Sam's List", "OrcaRouter", "Peptide Conf", "Stanley" ], "result": "Finished in 1:05:11, 5th in HYROX Men and first in his age group", "as_of": "2026-09-24", "source": "https://hyrox.marclou.com/api/revenue" }, "launch_post": { "url": "https://x.com/marclou/status/2097326512169222407", "views": 4984686, "likes": 4417, "reposts": 142, "replies": 838, "as_of": "2026-09-24" }, "website": "https://hyrox.marclou.com/", "website_status": "live", "story": [ "Marc Lou, a solo software founder with about 400,000 followers on X, announced on 8 September 2026 that he would sell advertising on his muscles for his first HYROX race, in Izmir on 19 September. Sponsors would get a listing on his site, their logo as a temporary tattoo on race day, and mentions on his YouTube and X accounts.", "He ran it as a takeover auction with a two-day window. Each spot opened at $1,000 and every takeover doubled the price, with the outbid sponsor refunded. The launch post offered 10 muscles; the site later grew to 15 spots, adding quads, calves and a premium glutes spot that started at $10,000 and rose in $5,000 steps. The site showed a 3D scan of his body with each logo placed on it, a live visitor feed and a replay of every bid.", "The site's history feed records 54 accepted payments worth $223,000 before refunds. After outbid sponsors were refunded, the site reports $112,000 kept when bidding closed at midnight UTC on 11 September. The AI video company Higgsfield ended up holding 10 of the 15 spots. The glutes spot changed hands three times and closed at $20,000 to Stanley, nine minutes before the deadline.", "On race day he finished in 1:05:11, fifth in the HYROX Men division and first in his age group, according to published results." ], "takeaways": [ "A short, fixed bidding window with a visible countdown creates urgency; every payment came in within about 58 hours.", "Doubling prices on each takeover lets a well-known athlete find the market price quickly, but expect one large buyer to sweep many spots.", "Adding a clearly premium spot with its own pricing rule can become the single biggest earner.", "Close bidding early enough to produce the physical logos before race day." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/marclou/status/2097326512169222407", "accessed": "2026-09-24" }, { "label": "Campaign website", "url": "https://hyrox.marclou.com/", "accessed": "2026-09-24" }, { "label": "Campaign slots API (final spots, prices, sponsors)", "url": "https://hyrox.marclou.com/api/slots", "accessed": "2026-09-24" }, { "label": "Campaign revenue API", "url": "https://hyrox.marclou.com/api/revenue", "accessed": "2026-09-24" }, { "label": "Campaign payment history API", "url": "https://hyrox.marclou.com/api/history", "accessed": "2026-09-24" }, { "label": "HYROX İzmir event page", "url": "https://hyrox.com/event/hyrox-izmir/", "accessed": "2026-09-24" }, { "label": "HYROX İzmir 2026 Men ranking (results aggregator)", "url": "https://www.hyresult.com/ranking/s9-2026-izmir-hyrox-men", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/hyrox-marclou/" }, { "slug": "bengaluru-half-marathon-bhavyagor", "headline": "A slow runner auctions 10 race kit spots for a Bengaluru half", "summary": "Bhavya Gor auctioned ten spots on his race kit for a Bengaluru half marathon in December 2026, with each takeover doubling the price. Bidding ended on 21 September with all ten spots open and $0 raised.", "athlete": { "name": "Bhavya Gor", "handle": "bhavya_gor", "location": null, "links": [ { "platform": "X", "url": "https://x.com/bhavya_gor" }, { "platform": "Website", "url": "https://sponsormyslowrun.com" } ], "followers_x": 512, "followers_as_of": "2026-09-24" }, "sport": "Running", "discipline": "Half marathon", "event": { "name": "The Times Internet Bengaluru Half Marathon 2026", "date": null, "location": "Bengaluru, India", "url": "https://timesofindia.indiatimes.com/times-events/marathon/bengaluru/2026" }, "launched": "2026-09-14", "status": "closed", "offer": { "model": "auction", "currency": "USD", "price_min": 120, "price_max": 500, "spots_total": 10, "surfaces": [ { "surface": "Front chest", "group": "Clothing", "medium": null, "price": 250, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Front left chest", "group": "Clothing", "medium": null, "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Front right chest", "group": "Clothing", "medium": null, "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left forearm", "group": "Body", "medium": null, "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right forearm", "group": "Body", "medium": null, "price": 150, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back upper", "group": "Clothing", "medium": null, "price": 250, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Back lower", "group": "Clothing", "medium": null, "price": 250, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Left quad", "group": "Body", "medium": null, "price": 120, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Butt (back of shorts)", "group": "Clothing", "medium": null, "price": 500, "mode": "auction", "status": "available", "sponsor": null }, { "surface": "Right quad", "group": "Body", "medium": null, "price": 120, "mode": "auction", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 0, "currency": "USD", "basis": "website_total", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://sponsormyslowrun.com" }, "launch_post": { "url": "https://x.com/bhavya_gor/status/2099513676663595454", "views": 6398, "likes": 50, "reposts": 10, "replies": 17, "as_of": "2026-09-24" }, "website": "https://sponsormyslowrun.com", "website_status": "live", "story": [ "Bhavya Gor pitched his campaign on being slow: the longer he is on the course, the longer a sponsor's logo is on camera. His site, Sponsor my slow run, offered ten spots on his race kit for a half marathon in Bengaluru. He gives the date as 20 December and links to the Times Internet Bengaluru Half Marathon page; a third-party race listing gives 13 December, so we leave the date unconfirmed.", "The spots were sold by auction in US dollars. Starting prices were $120 for each quad, $150 for the side chest and forearm spots, $250 for the front chest and the upper and lower back, and $500 for the back of the shorts, which he promoted as the premium spot. A spot already held could be taken over by paying double the current amount. The ten starting prices add up to $2,090, the goal shown on the site. A 3D model of him in the kit, with music, was the centrepiece of the page, and he also invited shoe brands to send a pair.", "He announced it on X on 14 September 2026, calling himself the first runner to auction a race kit spot by spot. The post had about 6,400 views, 50 likes and 17 replies. Bidding closed on 21 September.", "When checked on 24 September, the site showed $0 raised, 0% of the goal and all ten spots still open, and its sponsor feed was empty." ], "takeaways": [ "A one-week auction gave little time for bids to build; the race itself is three months later.", "A memorable hook and a polished 3D page earned attention, but attention did not turn into a single bid.", "Starting prices that add up to a clear goal make progress easy to show, even when it stays at zero." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/bhavya_gor/status/2099513676663595454", "accessed": "2026-09-24" }, { "label": "Campaign website (spots, prices, raised, bidding end)", "url": "https://sponsormyslowrun.com", "accessed": "2026-09-24" }, { "label": "Race listing with 13 December date", "url": "https://marathonmitra.com/events/the-times-internet-bengaluru-half-marathon-2026", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/bengaluru-half-marathon-bhavyagor/" }, { "slug": "great-north-run-tomforddev", "headline": "A Great North Run kit with 9 placements from £100 to £1,200", "summary": "Tom Ford offered nine printed placements across his shirt, shorts and socks for the Great North Run on 13 September 2026, with 25% of proceeds pledged to Dementia UK. The site showed none claimed after the race.", "athlete": { "name": "Tom Ford", "handle": "tomforddev", "location": null, "links": [ { "platform": "X", "url": "https://x.com/tomforddev" }, { "platform": "Website", "url": "https://www.sponsormyshirt.app" } ], "followers_x": 53, "followers_as_of": "2026-09-24" }, "sport": "Running", "discipline": "Half marathon", "event": { "name": "Great North Run 2026", "date": "2026-09-13", "location": "Newcastle to South Shields, United Kingdom", "url": "https://www.greatrun.org/events/great-north-run/" }, "launched": "2026-08-27", "status": "closed", "offer": { "model": "fixed", "currency": "GBP", "price_min": 100, "price_max": 1200, "spots_total": 9, "surfaces": [ { "surface": "Chest centre (high, bib)", "group": "Clothing", "medium": "Print on running shirt", "price": 1200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Upper back", "group": "Clothing", "medium": "Print on running shirt", "price": 500, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Lower back", "group": "Clothing", "medium": "Print on running shirt", "price": 350, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Shorts left leg", "group": "Clothing", "medium": "Print on shorts", "price": 250, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Shorts right leg", "group": "Clothing", "medium": "Print on shorts", "price": 250, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Right sleeve", "group": "Clothing", "medium": "Print on running shirt", "price": 200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Left sleeve", "group": "Clothing", "medium": "Print on running shirt", "price": 200, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Left sock", "group": "Clothing", "medium": "Print on socks", "price": 100, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Right sock", "group": "Clothing", "medium": "Print on socks", "price": 100, "mode": "fixed", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 0, "currency": "GBP", "basis": "website_total", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-25", "source": "https://www.sponsormyshirt.app" }, "launch_post": { "url": "https://x.com/tomforddev/status/2093121816650727478", "views": 73051, "likes": 30, "reposts": 1, "replies": 8, "as_of": "2026-09-24" }, "website": "https://www.sponsormyshirt.app", "website_status": "live", "story": [ "Tom Ford sold advertising on his kit for the Great North Run, the half marathon from Newcastle to South Shields held on 13 September 2026. His site, Sponsor My Shirt, listed nine printed placements across the running shirt, shorts and socks, with a stated target time of about two hours five minutes.", "Prices were fixed and in pounds: £1,200 for the chest centre above the bib, £500 for the upper back, £350 for the lower back, £250 for each shorts leg, £200 for each sleeve and £100 for each sock. A title sponsor package took every placement for £3,150, the sum of the nine. A £5 supporter option put a logo and link on the site's supporter wall. Checkout ran through Dodo, and a named print partner was shown on the page. He pledged 25% of proceeds to Dementia UK, with the rest covering printing, entry and his own projects.", "He announced it on X on 27 August 2026. The post reached about 73,000 views, far above his follower count of about 50, but drew 30 likes and eight replies. The artwork deadline was 3 September, which left about a week to sell.", "When checked on 25 September, after the race, the site still showed nine placements with none claimed and no supporter wall entries. We found no published finishing time." ], "takeaways": [ "High views do not equal buyers: 73,000 views produced no visible sales at these price points.", "A one-week window before a print deadline is short for brands that need approval to spend £200 or more.", "A very cheap tier like the £5 supporter wall can test demand, but here it also stayed empty, which points to reach and trust rather than price." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/tomforddev/status/2093121816650727478", "accessed": "2026-09-25" }, { "label": "Campaign website (placements, prices, claimed count)", "url": "https://www.sponsormyshirt.app", "accessed": "2026-09-25" }, { "label": "Official Great North Run website", "url": "https://www.greatrun.org/events/great-north-run/", "accessed": "2026-09-24" } ], "verified": "2026-09-25", "url": "https://sponsormybody.com/sponsorships/great-north-run-tomforddev/" }, { "slug": "bjj-gi-kurbaitaev", "headline": "A purple belt sells 10 logo spots on his tournament gi via Stripe", "summary": "Magomed Kurbaitaev, a BJJ purple belt, listed 10 numbered logo positions on his competition gi at fixed prices from 275 to 950 US dollars. One position, the lower back panel at 500 dollars, is marked sold on his site.", "athlete": { "name": "Magomed Kurbaitaev", "handle": "kurbaitaev", "location": null, "links": [ { "platform": "X", "url": "https://x.com/kurbaitaev" }, { "platform": "Website", "url": "https://brandmygi.com" } ], "followers_x": 2844, "followers_as_of": "2026-09-24" }, "sport": "Martial arts", "discipline": "Brazilian jiu-jitsu (gi)", "event": { "name": null, "date": null, "location": null, "url": null }, "launched": "2026-08-28", "status": "open", "offer": { "model": "fixed", "currency": "USD", "price_min": 275, "price_max": 950, "spots_total": 10, "surfaces": [ { "surface": "Front chest, left", "group": "Clothing", "medium": "Logo on competition gi", "price": 650, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Front chest, right", "group": "Clothing", "medium": "Logo on competition gi", "price": 650, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Shoulder, left", "group": "Clothing", "medium": "Logo on competition gi", "price": 350, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Shoulder, right", "group": "Clothing", "medium": "Logo on competition gi", "price": 350, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Upper sleeve, left", "group": "Clothing", "medium": "Logo on competition gi", "price": 275, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Upper sleeve, right", "group": "Clothing", "medium": "Logo on competition gi", "price": 275, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Upper back", "group": "Clothing", "medium": "Logo on competition gi", "price": 750, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Center back", "group": "Clothing", "medium": "Logo on competition gi", "price": 950, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Lower back panel", "group": "Clothing", "medium": "Logo on competition gi", "price": 500, "mode": "fixed", "status": "sold", "sponsor": null }, { "surface": "Front thigh", "group": "Clothing", "medium": "Logo on competition gi", "price": 300, "mode": "fixed", "status": "available", "sponsor": null } ] }, "outcome": { "raised": 500, "currency": "USD", "basis": "website_total", "spots_sold": 1, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://brandmygi.com/api/storefront-summary" }, "launch_post": { "url": "https://x.com/kurbaitaev/status/2093383118627443121", "views": 1001, "likes": 31, "reposts": 2, "replies": 2, "as_of": "2026-09-24" }, "website": "https://brandmygi.com", "website_status": "live", "story": [ "Magomed Kurbaitaev, who calls himself a Dagestani purple belt and builds a software product, posted on 28 August 2026 that he was selling ad space on his tournament gi. The pitch was a joke about brand exposure during grappling: a logo pressed against an opponent's face while they try not to get submitted. He put the shop link in the first reply rather than in the post itself.", "The shop, titled The Black Belt Project and framed as sponsorship of his journey to black belt, shows a technical drawing of the gi with 10 numbered positions. Prices are fixed in US dollars and paid once through Stripe: 950 for the center back, 750 for the upper back, 650 for each chest side, 500 for the lower back panel, 350 for each shoulder, 300 for the front thigh and 275 for each upper sleeve. The full board is worth 5,050 dollars. Buyers upload artwork at checkout or by email, sales are final, and the site says the limited-run gi goes into production with all committed sponsors applied.", "On 24 September 2026 the site's live summary showed 1 of 10 positions sold, the lower back panel, with 500 dollars committed. The buyer's name is not shown publicly. The site does not name a specific tournament or date, so there is no event or result to report.", "The launch post reached about 1,000 views, 31 likes and 2 reposts, from an account with about 2,800 followers." ], "takeaways": [ "A clear numbered diagram with fixed prices and instant Stripe checkout was enough to close one sale from a post with about 1,000 views.", "Name the tournament and date; sponsors can judge the exposure better when they know where and when the gi will be worn.", "Putting the link in a reply keeps the post clean, but that reply is the only path to the shop, so pin or repeat it." ], "sources": [ { "label": "Launch post on X", "url": "https://x.com/kurbaitaev/status/2093383118627443121", "accessed": "2026-09-24" }, { "label": "Reply with shop link", "url": "https://x.com/kurbaitaev/status/2093383124440809831", "accessed": "2026-09-24" }, { "label": "Shop site", "url": "https://brandmygi.com", "accessed": "2026-09-24" }, { "label": "Shop positions API", "url": "https://brandmygi.com/api/positions", "accessed": "2026-09-24" }, { "label": "Shop summary API", "url": "https://brandmygi.com/api/storefront-summary", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/bjj-gi-kurbaitaev/" }, { "slug": "gym-outfit-leknod", "headline": "A gym outfit near Barcelona rented out in six monthly logo spots", "summary": "Marc offers six logo spots on the outfit he trains in four times a week at a gym near Barcelona, priced monthly in euros. All six spots were still available on 24 September 2026.", "athlete": { "name": "Marc", "handle": "leknod", "location": "Barcelona", "links": [ { "platform": "X", "url": "https://x.com/leknod" }, { "platform": "Website", "url": "https://sponsormygymoutfit.com" } ], "followers_x": 18, "followers_as_of": "2026-09-24" }, "sport": "Gym and fitness", "discipline": "Regular gym training", "event": { "name": null, "date": null, "location": "Vilanova i la Geltrú, Barcelona, Spain", "url": null }, "launched": null, "status": "open", "offer": { "model": "fixed", "currency": "EUR", "price_min": 75, "price_max": 150, "spots_total": 6, "surfaces": [ { "surface": "Chest", "group": "Clothing", "medium": "Logo printed on gym outfit, rented monthly", "price": 150, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Back", "group": "Clothing", "medium": "Logo printed on gym outfit, rented monthly", "price": 150, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Right leg, front", "group": "Clothing", "medium": "Logo printed on gym outfit, rented monthly", "price": 75, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Left leg, front", "group": "Clothing", "medium": "Logo printed on gym outfit, rented monthly", "price": 75, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Right leg, back", "group": "Clothing", "medium": "Logo printed on gym outfit, rented monthly", "price": 75, "mode": "fixed", "status": "available", "sponsor": null }, { "surface": "Left leg, back", "group": "Clothing", "medium": "Logo printed on gym outfit, rented monthly", "price": 75, "mode": "fixed", "status": "available", "sponsor": null } ] }, "outcome": { "raised": null, "currency": "EUR", "basis": "none_found", "spots_sold": 0, "sponsors": [], "result": null, "as_of": "2026-09-24", "source": "https://sponsormygymoutfit.com" }, "launch_post": null, "website": "https://sponsormygymoutfit.com", "website_status": "live", "story": [ "Marc, who posts on X as leknod, runs a site that rents out logo space on the outfit he wears to train. He says he trains four times a week at a gym in Vilanova i la Geltrú, near Barcelona, and describes the project as an experiment to see whether fitness, health and wellness startups would pay to reach gym members.", "Unlike most body sponsorship campaigns, this one is not tied to a race or match. It is a monthly rental. There are six zones: chest and back at 150 euros a month each, and four thigh spots, front and back on each leg, at 75 euros a month. Each zone takes one brand. Payment is upfront each month through Stripe links, sponsorships do not renew automatically, and the current month is non-refundable once the logo is printed.", "Sponsors send a logo and Marc handles printing. As proof, he promises weekly photos of the outfit in use and a short monthly activity summary. The terms state that no number of views or impressions is guaranteed and that social media posts are not part of the deal. The site notes it has no link to the gym.", "No launch post was found on his X account, which had 18 followers on 24 September 2026. On that date all six spots were listed as available, and the site's own visitor counter showed 12 total visitors." ], "takeaways": [ "A monthly price turns a one-off stunt into recurring income, but it asks the sponsor to decide again every month, so regular proof of use matters.", "Clear terms on refunds, cancellations and what is not guaranteed make the offer look serious to a business buyer.", "Without a race date or an existing audience there is no natural deadline or reach to sell, so a launch post and a list of local fitness brands to contact are needed to get traffic." ], "sources": [ { "label": "Campaign website", "url": "https://sponsormygymoutfit.com", "accessed": "2026-09-24" }, { "label": "Site visitor counter (site API)", "url": "https://sponsormygymoutfit.com/api/analytics", "accessed": "2026-09-24" }, { "label": "X profile via fxtwitter", "url": "https://api.fxtwitter.com/leknod", "accessed": "2026-09-24" } ], "verified": "2026-09-24", "url": "https://sponsormybody.com/sponsorships/gym-outfit-leknod/" } ] }