SponsorMyBody
A doubling-price body auction that raised $112,000 for one HYROX race
Marc Lou auctioned 15 body spots, worn as temporary tattoos, for his first HYROX race in Izmir on 19 September 2026. The auction closed with $112,000 kept across all 15 spots, and he finished in 1:05:11, first in his age group.
- Athlete
- Marc Lou (@marclou)
- Sport
- HYROX, HYROX Men (open division)
- Event
- HYROX İzmir, Fuar İzmir, Izmir, Turkey
- Event date
- 19 Sep 2026
- Launched
- 8 Sep 2026
- Pricing
- Auction, $1,000 to $20,000 per spot
- Spots sold
- 15 / 15
- Raised
- $112,000 (total shown on the campaign site, 24 Sep 2026)
- Sponsors
- Higgsfield, ZeroRank, Sam's List, OrcaRouter, Peptide Conf, Stanley
- Result
- Finished in 1:05:11, 5th in HYROX Men and first in his age group
- X followers
- 400K (24 Sep 2026)
- Launch post views
- 5M
- Status
- Completed
The campaign
Marc Lou, a solo software founder with about 400,000 followers on X, announced on 8 September 2026 that he would sell advertising on his muscles for his first HYROX race, in Izmir on 19 September. Sponsors would get a listing on his site, their logo as a temporary tattoo on race day, and mentions on his YouTube and X accounts.
He ran it as a takeover auction with a two-day window. Each spot opened at $1,000 and every takeover doubled the price, with the outbid sponsor refunded. The launch post offered 10 muscles; the site later grew to 15 spots, adding quads, calves and a premium glutes spot that started at $10,000 and rose in $5,000 steps. The site showed a 3D scan of his body with each logo placed on it, a live visitor feed and a replay of every bid.
The site's history feed records 54 accepted payments worth $223,000 before refunds. After outbid sponsors were refunded, the site reports $112,000 kept when bidding closed at midnight UTC on 11 September. The AI video company Higgsfield ended up holding 10 of the 15 spots. The glutes spot changed hands three times and closed at $20,000 to Stanley, nine minutes before the deadline.
On race day he finished in 1:05:11, fifth in the HYROX Men division and first in his age group, according to published results.
What was on sale
| Spot | Medium | Price | Status | Sponsor |
|---|---|---|---|---|
| Left chest | Temporary tattoo | $16,000 bid | Sold | Higgsfield |
| Right chest | Temporary tattoo | $8,000 bid | Sold | Higgsfield |
| Left shoulder | Temporary tattoo | $8,000 bid | Sold | Higgsfield |
| Right shoulder | Temporary tattoo | $4,000 bid | Sold | Higgsfield |
| Left bicep | Temporary tattoo | $4,000 bid | Sold | Higgsfield |
| Right bicep | Temporary tattoo | $8,000 bid | Sold | ZeroRank |
| Left forearm | Temporary tattoo | $4,000 bid | Sold | Higgsfield |
| Right forearm | Temporary tattoo | $4,000 bid | Sold | Higgsfield |
| Upper left back | Temporary tattoo | $8,000 bid | Sold | Higgsfield |
| Upper right back | Temporary tattoo | $8,000 bid | Sold | Higgsfield |
| Left quad | Temporary tattoo | $8,000 bid | Sold | Sam's List |
| Right quad | Temporary tattoo | $4,000 bid | Sold | Higgsfield |
| Left calf | Temporary tattoo | $4,000 bid | Sold | OrcaRouter |
| Right calf | Temporary tattoo | $4,000 bid | Sold | Peptide Conf |
| Glutes | Temporary tattoo | $20,000 bid | Sold | Stanley |
Takeaways for athletes
- A short, fixed bidding window with a visible countdown creates urgency; every payment came in within about 58 hours.
- Doubling prices on each takeover lets a well-known athlete find the market price quickly, but expect one large buyer to sweep many spots.
- Adding a clearly premium spot with its own pricing rule can become the single biggest earner.
- Close bidding early enough to produce the physical logos before race day.
Sources
- Launch post on X accessed 24 Sep 2026
- Campaign website accessed 24 Sep 2026
- Campaign slots API (final spots, prices, sponsors) accessed 24 Sep 2026
- Campaign revenue API accessed 24 Sep 2026
- Campaign payment history API accessed 24 Sep 2026
- HYROX İzmir event page accessed 24 Sep 2026
- HYROX İzmir 2026 Men ranking (results aggregator) accessed 24 Sep 2026
Written by Sponsor My Body from the sources above and last checked on 24 Sep 2026. Figures are what the athlete or their campaign site showed on that date; a figure from the athlete’s own post is marked as such. Something wrong or out of date? Email hello@sponsormybody.com. Know another athlete campaign? Add it to the index.