Sponsorship index/Running/@naowizz

A Paris 10 km shirt auctioned in 8 sticker spots, no bids

Naïm auctioned eight sticker spots on his long-sleeve running top for the 10 km du Lagardère Paris Racing on 20 September 2026, pledging 20% to Premiers de Cordée. Bidding closed on 18 September with no bids recorded on the site.

Athlete
Naïm (@naowizz), Paris, France
Sport
Running, 10 km road race
Event
10 km du Lagardère Paris Racing, Bois de Boulogne, Paris, France
Event date
20 Sep 2026
Launched
16 Sep 2026
Pricing
Auction, $15 to $100 per spot
Spots sold
0 / 8
Raised
$0 (total shown on the campaign site, 14 Oct 2026)
X followers
558 (24 Sep 2026)
Launch post views
97
Status
Closed

The campaign

Naïm, a runner based in Paris, built a site called wearmyads to sell space on the black long-sleeve top he planned to wear at the first 10 km du Lagardère Paris Racing, held in the Bois de Boulogne on 20 September 2026. The shirt had eight sticker spots on the chest, shoulder, arms, forearm and back. Some already carried stickers of well-known tech brands that he wears by default, and a winning bidder would replace one of them.

Each spot was sold by auction with its own starting bid, from $15 for the arm and forearm spots up to $100 for the upper back, rising in $20 steps. Payment was a card hold through Stripe, charged only if the bid still led at the close. Sponsors were promised the logo on the shirt, a logo and link on the site, race photos on X and an appearance in his first YouTube vlog. He said he would give 20% of every winning bid to Premiers de Cordée, the charity the race supports, and post the receipts on the page.

He announced the campaign on X on 16 September, two days before bidding closed on 18 September. The post had about 90 views when checked. The site also listed three earlier 10 km races he ran in 2026 with his own photos.

When checked on 29 September and again on 1, 2, 3, 6, 7, 13 and 14 October, after the race, the site showed bidding closed with no leading bid and no sponsor on any of the eight spots, and no paid line-up had appeared. The official results were published by 2 October, but they list runners by full name and we could not match him to an entry, so no finishing time is recorded here.

What was on sale

SpotMediumPriceStatusSponsor
Left chestSticker on running top$35 bidAvailable
Right chestSticker on running top$35 bidAvailable
Upper backSticker on running top$100 bidAvailable
Left armSticker on running top$15 bidAvailable
Left shoulderSticker on running top$25 bidAvailable
Right armSticker on running top$15 bidAvailable
Left forearmSticker on running top$15 bidAvailable
Lower backSticker on running top$50 bidAvailable

Takeaways for athletes

Sources

Written by Sponsor My Body from the sources above and last checked on 14 Oct 2026. Figures are what the athlete or their campaign site showed on that date; a figure from the athlete’s own post is marked as such. Something wrong or out of date? Email hello@sponsormybody.com. Know another athlete campaign? Add it to the index.

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