A first marathon sold as eight shirt spots by auction or buy-now

Timo, who has never run a marathon, is selling shirt spots for six months of training content ending at PEAK Lake Garda 42 on 11 April 2027. The ten-day auction closed on 2 October with one winning bid of €29; buy-now prices stay open until the €2,500 minimum deadline of 30 October.

Athlete

Timo (@TimoBuilds_)

Sport

Running, Marathon (first attempt)

Event

PEAK Lake Garda 42, Limone sul Garda to Malcesine, Italy

Event date

11 Apr 2027

Launched

16 Sep 2026

Pricing

Fixed and auction, €19 to €1,199 per spot

Spots sold

0 / 8

Raised

€0 (total shown on the campaign site, 8 Oct 2026)

X followers

4.6K (24 Sep 2026)

Launch post views

7.1K

Status

Open

The campaign

Timo announced on X on 16 September 2026 that he had never run a marathon and had put his first one up for sale. His site, Brand my Marathon, sells eight spots on the shirt he will train and race in, ending at PEAK Lake Garda 42, a marathon from Limone to Malcesine on 11 April 2027.

The offer combines an auction with fixed buy-now prices. When checked on 1 October, opening bids ran from €19 for each sleeve spot and the lower-back spot to €99 for the Camera Spot on the upper chest, with buy-now prices from €199 to €1,199. Opening bids are lower, and buy-now prices higher, than the site listed on 24 September. Two of the eight spots, one front and one back, are given at no cost to products picked from his community. The public auction runs for ten days, from 22 September to 2 October, and each bid is backed by a refundable €10 deposit.

The pitch is content over race day. Each sponsor is promised at least 30 branded appearances, 15 edited photos, four short clips and monthly updates across about six months of training, with a full refund if he does not deliver. The site says the organiser allows logos on personal kit. The shirt is only produced if the Camera and Runner spots are both funded and paid sponsorship reaches a €2,500 minimum by 30 October 2026; otherwise payments are refunded.

The auction closed on 2 October with a single bid: Rolino holds the Front Spot Left with a winning bid of €29. When checked on 8 October, the site showed €29 of the €2,500 minimum, five paid spots still offered at buy-now prices from €199 to €1,199, and the two community spots open. No spot had been bought outright, and the shirt only goes ahead if the minimum is reached by 30 October. The launch video post had about 7,100 views.

What was on sale

Takeaways for athletes

• Selling a training block rather than one race day gives sponsors more content for the same spot, and the site lists committed minimums.
• A buy-now price next to each opening bid gives decisive buyers a way to skip the auction.
• Offering free placements to a chosen brand and a community member can seed the shirt with logos before paid spots sell.
• A stated campaign minimum with automatic refunds tells early buyers what happens if too few spots sell.

Sources

• Launch post on X accessed 8 Oct 2026
• Campaign website (spots, prices, auction state) accessed 8 Oct 2026
• Campaign auction rules (dates, deposits, bidding) accessed 8 Oct 2026
• Official race registration page accessed 24 Sep 2026

Written by Sponsor My Body from the sources above and last checked on 8 Oct 2026. Figures are what the athlete or their campaign site showed on that date; a figure from the athlete’s own post is marked as such. Something wrong or out of date? Email hello@sponsormybody.com. Know another athlete campaign? Add it to the index.

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