“I’m selling my body.”

In one week of September 2026, selling ad space on your own body went from one founder’s stunt to a format half of X was copying. This page keeps the record: who did it, what they charged, how the rules worked, and what it turns into next.

Marc Lou: 15 spots, $112,062, one HYROX race

On 8 September 2026 Marc Lou, the indie founder behind ShipFast and DataFast, posted that he was selling his body: ten muscles, later fifteen spots, for his first HYROX race in İzmir, Turkey on 19 September. A sponsor got its logo tattooed on him on race day as a temporary tattoo, a listing with a link on hyrox.marclou.com, and mentions across his X, YouTube and LinkedIn audience.

The rules

Fourteen standard spots opened at $1,000 each. Every takeover doubled the price: $1,000, $2,000, $4,000, $8,000, $16,000. The glutes, added on 9 September as a premium spot, opened at $10,000 and rose in $5,000 steps. An outbid sponsor was refunded in full. Bidding closed on 11 September at midnight UTC, leaving a week to print the winning logos.

How it played out

He seeded the board himself at 13:46 UTC with two of his own products, TrustMRR and DataFast, at $1,000 each. The first outside sponsor, Postiz, arrived 28 minutes later. Over the next 58 hours the site recorded 54 accepted payments and more than 212,000 spot views. Higgsfield, an AI video and image platform, took over ten of the fifteen spots, including the left chest at $16,000 with a QR code. Only three sponsors survived a Higgsfield takeover: Sam’s List on the left quad at $8,000, Peptide Conf on the right calf and OrcaRouter on the left calf at $4,000 each. Mediaboost held the glutes at $15,000 until Stanley, an AI content tool, closed it at $20,000 at 23:51 UTC on 10 September, nine minutes before the deadline. ZeroRank took the right bicep at $8,000.

Final board

Total collected: $112,062. Source: the public auction site hyrox.marclou.com, which still shows the board and a rewind of all 54 takeovers.

Why it worked

Three things, none of them the tattoo. The doubling rule made every takeover a public event worth posting about. The refund made losing free, so bidding cost nothing but ego. And the audience was already there: the sponsors were mostly founders selling to the same people who follow him. The body was the billboard; the timeline was the medium.

Then everyone did it

Within a week the format spread across X: dresses, outfits, faces, then running shirts, race cars, backpacks and suitcases. Each of these was a one-off page or a post built for one person and one event.

Vanshika: 13 spots on a dress, sold out in 48 hours

On 12 September Vanshika (@vanshuETH) announced she would wear sponsor logos on a dress at a crypto conference in Singapore on 7 October, with a listing on her site and a post on X. Thirteen spots, bidding from $350, each takeover doubling, refunds minus the fee, closing on 15 September so the logos could be printed. The post passed a million views. On 14 September she posted that every spot was sold and about $9,200 raised in under 48 hours. From then on the only way onto the dress was to outbid someone.

Jonny Jelinek: the remix, twice

On 10 September Jonny Jelinek (@JonnyJelinek) remixed Marc’s pitch, offering his own body for a HYROX race with the argument that there was far more surface to sell. On 13 September he remixed Vanshika’s, a dress at the same Singapore event, $10,000 per spot with no outbidding, and a $1 million price for the whole body. Parody by his own account, and 53,000 views.

Divv Saxena: 14 outfit spots for 30 days of building in public

On 14 September Divv Saxena (@divvsaxena) listed fourteen spots on his outfit for thirty days: logo printed on his clothes, a listing on his site, and the outfit worn in videos, livestreams and at tech events. Bidding from $199, doubling per takeover, refunds minus processing fees, first round closing in 72 hours. The launch video reached 635,000 views, and by his own report his site broke under the load on the first evening.

alijan: 14 spots at a tech conference in Kazakhstan

Also on 14 September, alijan (@alijangm) offered fourteen spots on himself for two days at Digital Bridge in Astana, listed on bridge.alijan.lol. Send a logo, he wears it. Replies pushed him to keep the numbers consistent and to use the trend’s hook line.

Nick: renting out the face

Nick (@Nick_333ch) went one step further on 10 September and built rankbid.tattoo to sell logo placements on his face. He had reportedly declined a large offer for a forehead tattoo before, so the line between joke and offer is his to draw.

Megs, Nadir, and the $1 opening bid

Megs (@MegstheGem) listed eight body spots for a fifteen-day temporary tattoo campaign starting 26 September, opening at $100. Nadir (@Nadirrr) sold a single shirt for one day at TOKEN2049 in Singapore with a $1 opening bid.

Naïm: spots on a running shirt, 10 km in Paris, 20% to charity

On 15 September Naïm (@naowizz) wrote that his muscles were still loading, so he was selling space on his running shirt instead: a 10 km race in Paris on 20 September, bids for a logo on the shirt, on his site and in his race content, with 20% of everything raised going to Premiers de Cordée, a charity bringing sport to children in hospital. Small audience, honest pitch, and the first copy that looks like an actual athlete listing.

Sabli Junior: Paris to Versailles, 16.2 km, tattoo if you hold the spot

On 15 September Sabli Junior (@sablijr) listed himself for the sold-out Paris–Versailles run on 27 September, 25,000 runners. Pick a body part, upload a logo, it shows on his 3D body online, and whoever still holds the spot when bidding closes gets it tattooed on him for race day. Marc’s format, one runner, one race.

Wilson: a marathon with a fixed price list

On 12 September Wilson (@linsanecopy) skipped the auction and posted a price list for 42.2 km: arms $469, hips and thighs $899, feet $999 as “premium mileage”. Logo stays on until the finish line, claim a square by reply or DM. Fixed price instead of takeovers, which is the other half of what a marketplace needs.

Gear instead of skin: a race car, backpacks, a suitcase, a snowboard, a scooter

Joshua Opheim (@JoshuaOpheim) is not selling his body but the street-legal Formula car he built and is giving away on 14 November: eleven panels, logo on the real car until handover, listing on his site, and the car in posts across four platforms. Naveen (@naveentwts) sells the front of four backpacks on a trek to 1,894 m, one brand, a recap thread after, full refund if outbid. Priyansh Jain (@priyansh0327) listed 14 spots on his suitcase for a ten-country tour starting 30 September, from $150 with doubling takeovers. Shravan Rao (@MSshravan3) sells spots on his snowboard for the winter tournaments in Switzerland. Deepthi (@DeepthiConnects) sells spots on an electric scooter she has not bought yet, from $49, all spots for $2,199. Kit and gear, exactly the surfaces Sponsor My Body lists next to the body.

Faces and single spots

Son of Hercules (@sun_of_hercules) put five spots on his face, cheeks, nose, chin and forehead, from $350 with doubling and the forehead at $5,000. zankar.eth (@TheSankarg) offered exactly one spot for $1,000, first come first served, at the Singapore crypto conference on 7 October. Joymutheu (@mutheudev), a blockchain developer from Kenya, is selling her dress for the same conference to fund the trip and bring what she learns back to African developers.

What comes next

Jon Yongfook (@yongfook), founder of Bannerbear, wrote on 13 September that whatever Marc had started would end in a billion-dollar company doing on-body sponsorship for any activity, and pointed out that there is no marketplace where an athlete, streamer or anyone else with an audience can list themselves and let brands book. Marc replied that many athletes had already contacted him wanting to do the same, and that there was a marketplace to build.

That is what Sponsor My Body is. Not a page for one person, a marketplace for anyone: list the surfaces on your body, clothing and gear, set a fixed price or run a takeover auction, and let brands book. Only the winning bid is charged, so outbid brands are never charged. Deliver on the day, upload proof, get paid. It is independent and not affiliated with Marc Lou or anyone named on this page. The domain was bought for $40 on 12 September 2026, and the product is being built in public on X and Instagram.

Questions people ask

How much did Marc Lou make?

$112,062 from 15 placements, between 8 and 10 September 2026, for one race on 19 September.

Was it a real tattoo?

No. Temporary tattoos printed with the winning logos and applied on race day.

Did anyone outbid Higgsfield?

Three sponsors kept their spots against Higgsfield takeovers: Sam’s List, Peptide Conf and OrcaRouter. Stanley’s $20,000 for the glutes was the single largest payment.

Can I do the same?

Yes, and you no longer need to build your own site to do it. Join the waitlist and say whether you are an athlete, creator or brand.

Sources: the public auction site hyrox.marclou.com and its API as recorded at the close of bidding, and the public X posts of the people named. Names, prices and dates are as they appeared in those posts. Corrections to hello@sponsormybody.com.