SponsorMyBody
A first-time triathlete sold 22 kit and bike spots for $5,750
winny, a first-time triathlete from Venice, California, sold logo positions on her tri suit, helmet and a bike she did not yet own ahead of IRONMAN 70.3 Indian Wells La Quinta. All 22 positions sold at fixed prices for a total of $5,750.
- Athlete
- winny (@winternet), Venice, CA, USA
- Sport
- Triathlon, Half-distance IRONMAN 70.3, with a full IRONMAN planned for 2027
- Event
- IRONMAN 70.3 Indian Wells La Quinta, Indian Wells and La Quinta, California, USA
- Event date
- 6 Dec 2026
- Launched
- 26 Aug 2026
- Pricing
- Fixed price, $125 to $600 per spot
- Spots sold
- 22 / 22
- Raised
- $5,750 (total shown on the campaign site, 24 Sep 2026)
- Sponsors
- Deepstate, Levanto Labs, Ketone-IQ, Givner Law, Doorvana, LO:TECH, CMDK, Soup, Good Marketing, Babes Net, polarchain, Wawandco, SymbolSecurity, Sova, Joe Hovanec, Octant, Relayzero, Last, nook, Opacity
- X followers
- 29.9K (24 Sep 2026)
- Launch post views
- 286.3K
- Status
- Sold out
The campaign
winny signed up for an Ironman without owning a bike and decided to pay for one by selling advertising. On 26 August 2026 she posted on X that she was offering 11 positions across her race kit and bike frame, with the logos carried through about 1,500 training miles, a 70.3 in December and a full Ironman in 2027.
Her site, Negative Split, lays out each position as a technical drawing with a fixed price and a short note on why it is worth that amount. Prices ran from $125 for the head tube to $600 for the upper chest panel. She set clear rules: front and back kit panels go to separate brands, frame positions are sold as both sides to one buyer, and kit artwork closes on 24 October so the suit can be printed. Checkout is by card through Stripe, with no calls or invoices.
The board grew from the 11 positions in the launch post to 22 on the site, mostly by splitting the waistband and thighs into smaller spots. As of 24 September the site shows all 22 sold and $5,750 committed. Several brands bought more than one position, including Deepstate on two large panels and Wawandco on two waist tabs.
The launch post reached about 286,000 views. The race, IRONMAN 70.3 Indian Wells La Quinta on 6 December 2026, has not happened yet, so there is no result to report.
What was on sale
| Spot | Medium | Price | Status | Sponsor |
|---|---|---|---|---|
| Front panel, upper (chest) | Print on tri suit | $600 | Sold | Deepstate |
| Back panel, upper | Print on tri suit | $500 | Sold | Levanto Labs |
| Front panel, lower | Print on tri suit | $350 | Sold | Ketone-IQ |
| Back panel, lower | Print on tri suit | $300 | Sold | Deepstate |
| Sleeves, pair | Print on tri suit | $225 | Sold | Givner Law |
| Down tube, lower half | Cut vinyl on bike frame | $400 | Sold | Doorvana |
| Down tube, upper half | Cut vinyl on bike frame | $300 | Sold | LO:TECH |
| Fork blades | Cut vinyl on bike frame | $175 | Sold | CMDK |
| Helmet, sides | Cut vinyl on helmet | $175 | Sold | Soup |
| Helmet, front | Cut vinyl on helmet | $150 | Sold | Good Marketing |
| Head tube | Cut vinyl on bike frame | $125 | Sold | Babes Net |
| Waist tab, front left | Print on tri suit | $200 | Sold | polarchain |
| Waist tab, front centre | Print on tri suit | $200 | Sold | Wawandco |
| Waist tab, front right | Print on tri suit | $200 | Sold | SymbolSecurity |
| Waist tab, back left | Print on tri suit | $200 | Sold | Wawandco |
| Waist tab, back centre | Print on tri suit | $200 | Sold | Sova |
| Waist tab, back right | Print on tri suit | $200 | Sold | Joe Hovanec |
| Front thigh, left | Print on tri suit | $250 | Sold | Octant |
| Front thigh, right | Print on tri suit | $250 | Sold | Relayzero |
| Back thigh, left | Print on tri suit | $250 | Sold | Last |
| Back thigh, right | Print on tri suit | $250 | Sold | nook |
| Thigh sides, pair | Print on tri suit | $250 | Sold | Opacity |
Takeaways for athletes
- Explain each price in one line tied to how visible the spot is in photos; buyers can compare positions without asking questions.
- Splitting large areas into smaller, cheaper spots can double the inventory and let small brands join at $200 or less.
- Set a hard artwork deadline for printed items and keep vinyl or later-applied spots open longer.
- Instant card checkout with no negotiation kept the process simple enough to sell out at fixed prices.
Sources
- Launch post on X accessed 24 Sep 2026
- Campaign website Negative Split accessed 24 Sep 2026
- IRONMAN 70.3 Indian Wells La Quinta event page accessed 24 Sep 2026
Written by Sponsor My Body from the sources above and last checked on 24 Sep 2026. Figures are what the athlete or their campaign site showed on that date; a figure from the athlete’s own post is marked as such. Something wrong or out of date? Email hello@sponsormybody.com. Know another athlete campaign? Add it to the index.
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