SponsorMyBody
A Great North Run kit with 9 placements from £100 to £1,200
Tom Ford offered nine printed placements across his shirt, shorts and socks for the Great North Run on 13 September 2026, with 25% of proceeds pledged to Dementia UK. The site showed none claimed after the race.
- Athlete
- Tom Ford (@tomforddev)
- Sport
- Running, Half marathon
- Event
- Great North Run 2026, Newcastle to South Shields, United Kingdom
- Event date
- 13 Sep 2026
- Launched
- 27 Aug 2026
- Pricing
- Fixed price, £100 to £1,200 per spot
- Spots sold
- 0 / 9
- Raised
- £0 (total shown on the campaign site, 25 Sep 2026)
- X followers
- 53 (24 Sep 2026)
- Launch post views
- 73.1K
- Status
- Closed
The campaign
Tom Ford sold advertising on his kit for the Great North Run, the half marathon from Newcastle to South Shields held on 13 September 2026. His site, Sponsor My Shirt, listed nine printed placements across the running shirt, shorts and socks, with a stated target time of about two hours five minutes.
Prices were fixed and in pounds: £1,200 for the chest centre above the bib, £500 for the upper back, £350 for the lower back, £250 for each shorts leg, £200 for each sleeve and £100 for each sock. A title sponsor package took every placement for £3,150, the sum of the nine. A £5 supporter option put a logo and link on the site's supporter wall. Checkout ran through Dodo, and a named print partner was shown on the page. He pledged 25% of proceeds to Dementia UK, with the rest covering printing, entry and his own projects.
He announced it on X on 27 August 2026. The post reached about 73,000 views, far above his follower count of about 50, but drew 30 likes and eight replies. The artwork deadline was 3 September, which left about a week to sell.
When checked on 25 September, after the race, the site still showed nine placements with none claimed and no supporter wall entries. We found no published finishing time.
What was on sale
| Spot | Medium | Price | Status | Sponsor |
|---|---|---|---|---|
| Chest centre (high, bib) | Print on running shirt | £1,200 | Available | |
| Upper back | Print on running shirt | £500 | Available | |
| Lower back | Print on running shirt | £350 | Available | |
| Shorts left leg | Print on shorts | £250 | Available | |
| Shorts right leg | Print on shorts | £250 | Available | |
| Right sleeve | Print on running shirt | £200 | Available | |
| Left sleeve | Print on running shirt | £200 | Available | |
| Left sock | Print on socks | £100 | Available | |
| Right sock | Print on socks | £100 | Available |
Takeaways for athletes
- High views do not equal buyers: 73,000 views produced no visible sales at these price points.
- A one-week window before a print deadline is short for brands that need approval to spend £200 or more.
- A very cheap tier like the £5 supporter wall can test demand, but here it also stayed empty, which points to reach and trust rather than price.
Sources
- Launch post on X accessed 25 Sep 2026
- Campaign website (placements, prices, claimed count) accessed 25 Sep 2026
- Official Great North Run website accessed 24 Sep 2026
Written by Sponsor My Body from the sources above and last checked on 25 Sep 2026. Figures are what the athlete or their campaign site showed on that date; a figure from the athlete’s own post is marked as such. Something wrong or out of date? Email hello@sponsormybody.com. Know another athlete campaign? Add it to the index.
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